Arnold Santos
Regional Sales Manager
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About
Dynamic and results-oriented Sales Leader with over 15 years of experience driving performance and growth in the homebuilding industry. Proven ability to align teams with corporate vision through collaborative leadership, strategic coaching, and a commitment to excellence. Recognized for fostering high-performing teams, navigating challenges with a solution-focused mindset, and inspiring success through positive reinforcement and leading by example.
Experience
Regional Sales Manager
Directed cross-functional sales operations across multiple high-performing residential communities, ensuring strategic alignment with divisional revenue goals and corporate growth objectives.
- Oversaw inventory planning, product positioning, and sales performance for key developments including Spanish Trails, Spanish Trails Villas, Southton Cove, Mission Del Lago, The Granary, and Marbella.
- Consistently surpassed NET Sales targets while maintaining a 95% Customer Satisfaction Index (CSI), demonstrating a commitment to both operational excellence and customer experience.
- Championed a culture of accountability and professional development by mentoring underperforming team members into top producers and implementing performance-driven coaching strategies.
Internet Sales Manager & Performance Coach
Directed a high-performing internet sales team focused on qualified lead generation and digital conversion through inbound and outbound strategies.
- Maintained a 40% NET Sales average, playing a key role in driving divisional revenue and regional growth.
- Streamlined collaboration between online platforms and on-site teams, enhancing the customer journey and accelerating close rates.
- Designed and implemented a comprehensive sales training program focused on sales process, customer experience, and closing techniques.
- Launched a successful mentorship initiative to improve team performance, engagement, and retention.
- Acted as a liaison between corporate leadership and sales teams, ensuring alignment on goals, compliance, and performance metrics.
Education
Business - St. Mary's University (1982)
Academic Diploma - Luther Burbank High (1982)
