Aroldo Alvarez

Senior UX and design strategy leader with 14+ years driving enterprise-scale digital products, design systems, and experience transformation across financial services, energy, and complex multi-channel environments. Expert at leading and mentoring high-performing, cross-functional teams while maintaining a hands-on craft standard. Proven ability to align design and technology initiatives with business objectives, influence senior stakeholders, and deliver measurable outcomes.

Early adopter and internal champion of AI/GenAI tooling to accelerate delivery, reduce friction, and build forward-looking design cultures.

Creative Director - Global Evangelism, Inc. - San Antonio, TX

(2020-01)

Lead all creative and experience strategy for a complex, multi-entity organization spanning international broadcast ministry, a private school, and a church — setting vision across digital, broadcast, print, and social channels.

• Direct and develop a multidisciplinary team of 12 creatives (graphic designers, video producers, social media specialists), serving as player-coach while driving quality and professional growth.
• Champion GenAI tool adoption and iterative workflow design, improving team output quality and operational efficiency across content production pipelines.
• Partner with senior organizational leadership to translate mission and brand strategy into cohesive, multi-channel storytelling experiences at international scale.

Lead UX Designer / Design Manager - Capital Group Companies - San Antonio, TX

(2017-01 - 2019-12)

Directed UX strategy and hands-on design delivery for enterprise-scale financial applications, bridging stakeholder vision with production-ready outcomes in a regulated environment.

• Defined and scaled an enterprise Design Language System adopted across multiple product teams, reducing design-to-development friction and establishing platform-wide visual and interaction consistency.
• Delivered a redesigned financial planning dashboard that cut analyst report preparation time by 70% (from 2 hours to 35 minutes), directly accelerating business workflows.
• Facilitated design thinking workshops to develop personas, journey maps, and experience roadmaps aligned with complex business objectives and executive priorities.
• Mentored a distributed team of designers through career development coaching and critique culture, fostering a high standard of craft and continuous learning.
• Collaborated with React engineering teams in Agile sprints to ensure pixel-accurate, production-ready implementation; championed GenAI and lean UX practices to evolve team workflows.

Senior UX Designer - USAA - San Antonio, TX

(2015-01 - 2017-12)

Led end-to-end UX strategy and execution across full product lifecycles for enterprise applications serving millions of members in a regulated financial services environment.

• Established reusable Figma component libraries aligned with Material Design standards, advancing design system governance and cross-team consistency.
• Drove discovery workshops and stakeholder alignment sessions to frame experience problems and build organizational consensus around user-centered product direction.
• Developed detailed personas, journey maps, and interaction models that directly shaped product roadmap prioritization and feature sequencing.
• Generated adoption insights through iterative usability testing and A/B experimentation, informing ongoing product decisions with behavioral evidence.
• Embedded within Angular and React engineering teams in Agile delivery cycles, translating UX intent into measurable, production-ready outcomes.

UX Designer / Front-End Developer - Tesoro Corporation - San Antonio, TX

(2009-01 - 2015-12)

Designed enterprise intranet and extranet applications for a large-scale Oil & Gas organization, translating complex operational workflows into intuitive, scalable digital experiences.

• Established consistent UX patterns and information architecture across corporate digital platforms, improving usability and adoption across business units.
• Collaborated with engineering teams to deliver accessible, web-based solutions under strict regulatory and operational constraints.
• Applied human-centered design methods to internal process tools supporting refinery and corporate operations, reducing workflow friction for end users.

Master of Business Administration - M.B.A. - University of the Incarnate Word

Bachelor of Arts - B.A. - Texas A&M University