Aroosha Bhatti

In my role as Marketing Manager and Graphic Designer at Chartwells Higher Ed, St.

John Fisher

University, I gained extensive digital marketing and content creation experience, significantly contributing to our dining service’s success.Digital Marketing:Strategic Overhaul: I led a strategic marketing overhaul, positioning our dining services among the top-ranked nationally. This involved comprehensive analysis and the development of effective digital marketing plans.Social Media Management: Managing our social media platforms, I created engaging content, increasing student engagement by 25% and growing followers by 52%.Website and SEO: I optimized website content for SEO, resulting in an 18% increase in traffic, ensuring our digital platforms communicated our value proposition effectively.Analytics and Reporting: I monitored and reported on marketing activities, analyzing key metrics and optimizing resource allocation, which improved campaign efficiency by 30%.Content Creation:Compelling Content: I crafted engaging social media posts, blog articles, and newsletters that resonated with our audience and highlighted our dining services, fostering a vibrant campus culture.Visual Storytelling: As a graphic designer, I produced impactful visual content, including weekly graphics and promotional materials, enhancing brand recognition.Event Management: I organized and promoted student events and activities, increasing participation by 10%, creating visually appealing and informative content.Collaboration: I worked with cross-functional teams to align content with marketing strategies, collaborating with the marketing team and student ambassadors to create cohesive campaigns.My experience in digital marketing and content creation has equipped me to develop and implement successful strategies, create engaging content, and drive community engagement, aligning with Chartwells Higher Education's innovative marketing efforts.