Brandon Haley

Marketing manager with 5+ years of experience leading integrated B2B and B2C campaigns across real estate, hospitality, and nonprofit sectors, from brand and events to paid media and demand generation. Skilled in budget management, conversion rate optimization, and marketing automation, including AI agents and workflows.

Marketing Manager at Paolino Properties (2025-08 – Present)

• Lead go-to-market strategy for a multi-asset real estate portfolio, partnering with Sales & Leasing, Property Management, and Tenant Relations teams to define target audiences, shape messaging, and execute integrated campaigns across web, email, social, print, and events while managing the marketing budget
• Research, implement, and scale AI-driven marketing tools, including AI agents built with Claude and n8n, for content generation, ad optimization, segmentation, and analytics; build automations that improve campaign delivery, personalization, and reporting
• Manage and optimize website content using WordPress, A/B testing, and search engine optimization (SEO), generative engine optimization (GEO), and answer engine optimization (AEO) audits, while leveraging GA4, Looker Studio, and AI-powered platforms to analyze performance and measure KPIs
• Drive revenue for commercial and residential leases by managing paid media across Google Ads, Meta Ads, Apartments.com, and Zillow, reallocating budget toward top-performing channels to optimize cost-per-lead (CPL), lift occupancy 5–10%, and improve return on ad spend (ROAS) up to 1.5x

Communications Manager at CCL Hospitality Group (2024-04 – 2024-11)

• Led multichannel marketing strategy and execution for 40+ campaigns, using HubSpot, across blogs, video, email, and social media, boosting impressions by 29% and engagement by 13% in 6 months through streamlined planning and aligned brand messaging
• Transformed campaign performance by applying data-driven insights from web and social analytics, resulting in a 22% lift in engagement across LinkedIn and Meta and more targeted, effective outreach
• Optimized demand generation through SEO, keyword research, and a $15K paid advertising budget, resulting in a 16% increase in lead generation and a 4% lift in email and landing page conversion rates
• Collaborated with Sales, Nutrition & Wellness, Business Development, and Field Operations teams to produce customer-centric campaigns supporting 2 product launches and account-based marketing initiatives targeting 27 key accounts
• Implemented pre- and post-event marketing strategies for 4 events with 500+ attendees, including targeted email campaigns to a 6,000-contact list and field marketing support with collateral and RSVP management

Marketing Manager at Providence Resilience Partnership (2021-06 – 2023-07)

• Utilized CMS platforms and HTML/CSS coding to redesign the organization’s website, monitoring website analytics to identify areas for improvement per WCAG, using Google Analytics 4
• Planned and promoted philanthropic fundraising events, raising $50,000+ and drawing 1,000+ attendees through targeted email, social, and donor outreach
• Managed the editorial calendar, producing 30+ blog posts plus infographics, videos, whitepapers, and webinars that increased website traffic 12% in four months

BA in Communication Studies | Minor: Business of Digital Media – University of Rhode Island