Ashleigh Walker

Experienced Media Planner and Buyer with a passion for strategic advertising campaigns that deliver impactful results. Just shy of 2 years in this industry, I have a proven track record of developing and executing successful media plans across traditional and digital platforms. In today's fast-paced and dynamic digital world, I am passionate about leveraging the power of technology and data-driven insights to drive measurable success. I excel at leveraging data to inform media buying and investment decisions. Collaboration is at the heart of my work. I thrive in cross-functional teams, working closely with creative, programmatic, and analytics to ensure seamless execution and alignment with overall campaign objectives.

Just shy of two years as a media planner, I have been able to develop and implement advertising strategies and campaigns to effectively reach target audiences and achieve key KPI goals. I conduct market research, analyze data, and identify media channels to produce results driven media mixes. With my strong relationships with key partners, I have shown my ability to be strong in competitive platform negotiations, quick turn around in campaign performance optimizations and overall have been dedicated to delivering exceptional advertising strategy that contributes to the clients success and our teams' reputation.

My professional development has been focused on various aspects of campaign management, collaboration and strategy. I have mastered the development of effective campaigns while utilizing different media outlets such as TV, print, OOH, and digital platforms. My attention to detail has strengthened my ability to monitor campaign performance, campaign optimization and staying up-to-date with industry trends and competitor strategy.