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Ashley Nguyen

Ashley Nguyen

Technical Account Manager - Excellence Center

Talent
Exton, Township of West Whiteland, ChesterMember since February 3, 2023
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About

13 Years of experience in the cable industry working with linear and digital trafficking operations.

TECHNICAL SKILLS

  • InMobi DSP
  • Kochava
  • Adjust
  • Appsflyer
  • Branch
  • Clarity
  • DCM/ Campaign Manager 360
  • DoubleVerify
  • Celtra
  • AppNexus / Xandr(Pontiac)
  • Flashtalking
  • Beeswax
  • Confluence
  • Notion
  • Salesforce
  • HTML / Google Analytics
  • Imagine Suite (Eclipse, Novar, XG)
  • Microsoft (Visio, Word, Excel, PowerPoint, Outlook)
  • Freewheel / MRM
  • Operative Solutions
  • Strata Suite (View32, TIM)

DEMONSTRATED SOFT SKILLS

  • Communication > Written Communication and Empathy
  • Teamwork > Negotiating and Conflict Management
  • Adaptability > Decision Making, Analysis and Self-Management
  • Problem-Solving > Logical Reasoning, Initiative, Persistence and Persuasion
  • Work Ethic > Commitment and Integrity
  • Interpersonal Skills > Networking, Patience and Tolerance
  • Time Management > Delegation, Organization, Stress Management and Goal Setting
  • Leadership > Project Management, Cultural Intelligence and Trust
  • Attention to Detail > Critical Observation, Questioning and Scheduling

Experience

Technical Account Manager – Excellence Center (2022-Present)

  • Responsible for driving platform success
  • Providing technical guidance to the client success teams.
  • Work collaboratively across disciplines to learn, interpret, and train our CSM teams on the technical aspects of our platform’s capabilities and support business growth.
  • Provide guidance for technical capabilities during the RFP process.
  • Aid in troubleshooting performance issues and guiding the client success teams in their communication of our needs to customers.
  • Drive product improvement to meet emerging market needs.
  • Partner closely with internal teams (sales engineering, traders, ad operations, creative services, QA) to establish concrete processes for onboarding to meet the changing needs of our customers and industry.
  • Templatize deliverables like client facing RFP’s, QBR’s, Dashboard, and campaign delivery reports.
  • Communicate product improvements and changes back to the CSM teams.
  • Become the go-to hub for platform information and best practices.

Media Players, London, UK 2020 – 2022

Ad Operations Manager – Digital (2020-2022)

  • Assist in ad campaign set up and execution for Clients, Marketing, and Affiliates
  • QA and test creative assets
  • Troubleshoot creative, reporting, delivery, along with any other issues.
  • Work with clients and internal teams
  • Work alongside with DSP, DMP, and CDP partners.

Comcast Spotlight/Effectv, Chesterbrook, PA 2010 – 2020

Sr. Analyst Enterprise Workflow – Digital (2019-Present)

  • Leads analysis and design of existing and new business processes that span multiple areas of the organization,

including Customer Operations, Sales Operations, Marketing, Training, Finance and Legal.

  • Test new systems prior to launch defining success metrics for each new system or process and establishes a plan to track, monitor, and measure the success of those metrics.
  • Develop training materials, conduct new hire training on new processes and refresher trainings for entry-level colleagues.
  • Diagnoses, corrects, and documents issues, risks, and problems using Quality Assurance (QA) practices.
  • Interacts closely with matrixed cross-functional teams (both field and corporate) to secure alignment.
  • Work directly with leadership digital and linear operations processes.

Analyst – Process Effectiveness Specialist – Digital (2018-2019)

  • Led the discovery process, analysis, and recommendations with other Process Delivery and Training Analysts.
  • Assisted with defining current processes and procedures that supported Traffic, Campaign Management, Master

Control, Business Intelligence, Business Operations, Engineering, Research, Information Technology, and Sales.

  • Developed scalable, plans and processes to speed time to market and improve operational efficiency.
  • Facilitated new hire and refresher training plans on the roll out of new processes.
  • Led projects and assisted with workflow revisions documenting changes.

Sr. Traffic Coordinator – Digital/Linear (2016-2018)

  • Worked with sales, planning and management teams to schedule and ensure commercial advertisements air on cable networks for high profile clients achieving desired results per contract terms.
  • Created linear plans in Strata View32 for import into various systems for all corporate programming buys.
  • Ensured all orders were completely in a timely manner according to deadlines and coordinated the schedule completion transfer.
  • Utilized various platforms including FreeWheel, Strata TIM, OAS, DFP, YE, YE Direct, Videology, Operative

One, Novar and Eclipse traffic systems.

  • Trained new Traffic Coordinators as requested by supervisor, distributed day-to-day work, and held weekly 1-on[1]1 meetings serving as a resource for team members with less experience.

Online/Pre-Roll Video Traffic Coordinator (2012-2016)

  • Responsible for the traffic flow, from inception to completion, of all incoming video and projects from various internal clients.
  • Collaborated with sales team to ensure workflow is maintained and milestones are met acting as a liaison managing timelines and schedules to ensure that requests are realistic and delivery dates were met.
  • Performed manual input of all orders to ensure client impression and revenue goals were met.
  • Maintained a customer-focused perspective, involving effective communication, creative problem solving and approachability in all situations.

Linear Traffic Coordinator (2010-2012)

  • Assisted 20 high billing Account Executives with daily trafficking of client’s orders maintaining a 99.9 run rate.
  • Evaluated and recommended technical and systematic procedures to assist in the servicing of clients.
  • Monitored, Scheduled and Sold inventory with focus on maximizing revenue
  • Used Strata TIM, Eclipse traffic system software daily

Education

Octorara High School > Atglen, PA (Diploma)

Delaware County Community College > Exton, PA Major: Business Management (2006-2010)

PMP Certification and P&C Insurance License > in progress (2022)

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