Ashley Radcliffe
Operations Director and Certified Death Doula
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About
Highly organized Operations Director and Certified Death Doula with 18+ years of advanced team leadership, corporate budget optimization, and administrative data management. Fuses extensive executive retail operations governance with active expertise in administrative systems, crisis intervention frameworks, and community support structures. Proven track record managing complex regulatory structures, corporate asset records, and high-volume stakeholder communication under operational pressure.
Currently completing an Associate of Applied Science track at Mid-America College of Funeral Service to secure a role as a Funeral Director and Embalmer, dedicated to providing flawless regulatory administration and compassionate, community-centered family bereavement support.
Experience
Certified Death Doula & Applied Wellness Practitioner - Independent Practice / Moonstruck - KY
(2007 - 2024)
- Provided comprehensive end-of-life guidance, holistic comfort care, and emotional stabilization to individuals and families navigating active dying, grief, and trauma.
- Managed all backend administrative operations, including sensitive client intake files, multi-tier scheduling, confidential billing registries, and workshop logistics.
- Utilized advanced clinical de-escalation techniques to safely support diverse populations experiencing high-stress situations, shock, and acute loss.
Emergency Shelter Advocate & Crisis Interventionist - Center for Women and Families (CWF) - Louisville, KY
(2026)
- Delivered trauma-informed stabilization, safety planning, and intensive client-centered advocacy within a complex emergency housing ecosystem.
- Collaborated across multi-sector administrative and medical teams to execute emergency response procedures and tactical resource allocations.
Volunteer Structural Firefighter & Emergency Responder - Nichols / Zoneton Fire District - KY
(2023 - 2024)
- Executed rapid-response structural fire suppression, multi-hazard extraction, and tactical field medical operations under intense physical and emotional duress.
- Maintained absolute adherence to state emergency medical response protocols, heavy machinery safety rules, and regional incident command structures.
Executive Retail Operations & General Store Manager - Boot Barn, Sally Beauty, Home Depot, Kohl's, Maxx Electronic Cigarettes
(2005 - 2024)
- Directed all daily macro-level operations, cash audits, P&L statements, and strict administrative document control for high-volume corporate locations.
- Recruited, hired, trained, and mentored multi-tiered employee and volunteer teams across an 18-year leadership career; constructed optimized, high-accountability labor models.
- Managed heavy logistical pipelines, inventory tracking, shipping/receiving protocols, and loss prevention reporting using handheld scanning technology and advanced Microsoft Excel.
- Handled high-stakes operational and public relations disputes by modeling an empathetic, professional service interface and training staff on consultative active listening.
Education
Associate of Applied Science (AAS) - Mortuary Science - Mid-America College of Funeral Service (2026-10)
Bachelor of Science - Applied Psychology & Human Services / Communications - Unity Environmental University


