Chaela Krueger

Dynamic marketing leader with a proven record of transforming brands and boosting digital reputation. Rebranded Brickyard Healthcare’s 24-location company, achieving a 42% increase in online leads through bold, out-of-the-box campaigns. A marathon runner, channeling the same grit and purpose to every professional challenge.

DIRECTOR OF MARKETING

Brickyard Healthcare, Jan 2022 – Present

• Led the rebrand of GLC, a 2,500+ employee company, into Brickyard Healthcare, coordinating all new marketing materials, brand, online profiles, website, signage.
• Improved digital reputation from 2.9 to 4.2 average rating across Google, Yelp, and other industry directories
• Drove a 22% increase in website form submissions strictly tied to organic SEO.
• Boosted intranet adoption from 12% to 84%.
• Implemented “BeWell,” and promoted GPTW to help cut turnover in half
• Collaborated with HR to design new recruitment ads, optimizing careers page resulting in 55% more yearly applications
• Sourced new vendors to improve reporting and productivity
• Designed, branded and marketed 3 new sub-brands of Brickyard, emphasising core company initiatives

Bachelor of Science in Business marketing

Eastern Illinois University