Aubrey Kern

Built and operate a Formula 1 content account from zero to 15K+ followers, combining short-form video and carousel strategy to drive F1-specific storytelling and fan engagement Generated 1M+ organic views and 150% audience growth in under two weeks on a 2x-daily publishing cadence, with zero paid spend Developed content pillars, hook strategy, and SEO-optimized captions for F1 fan culture; manage community engagement to sustain reach and retention

Founder & Content Strategist at Independent Formula 1 Content Account (@aubreykern) (2026-02 – Present)

• Built and operate a Formula 1 content account from zero to 15K+ followers, combining short-form video and carousel strategy to drive F1-specific storytelling and fan engagement
• Generated 1M+ organic views and 150% audience growth in under two weeks on a 2x-daily publishing cadence, with zero paid spend
• Developed content pillars, hook strategy, and SEO-optimized captions for F1 fan culture; manage community engagement to sustain reach and retention

Creator Operations and Talent Manager at Disciple House Creative (2022-01 – Present)

• Run day-to-day operations for a 20+ creator roster across simultaneous campaigns, juggling shifting priorities and multiple stakeholders without missing deadlines
• Built onboarding, tracking, and performance systems that turned ad-hoc creator workflows into a repeatable operating model
• Coordinate real-time content execution during high-volume, time-sensitive windows
• Track creator output against engagement benchmarks and surface insights to shape future content strategy

Influencer and Creator Partnerships Manager at REACH Los Angeles (2025-12 – 2026-04)

• Identified, recruited, and onboarded creators for a live-streaming talent roster, managing the full pipeline from scouting through activation.
• Provided daily coaching and strategic guidance to assigned creators to maximize content performance and broadcasting revenue.
• Negotiated contracts and partnership terms, aligning creator opportunities with brand and program goals, directly applicable to managing F1 creator/UGC partnerships.
• Recruited and onboarded additional agents and managers to expand network infrastructure and support.

TikTok Talent Manager at Recapture Livestream (2023-01 – 2025-12)

• Scaled a community of 150+ content creators across TikTok and Instagram through structured coaching and mentorship, achieving an 80% retention rate.
• Drove audience and income growth through performance-based talent strategy and ongoing optimization of creator output.
• Negotiated contracts and brand partnerships, balancing creator interests with partner/brand objectives.

Personal Assistant/Operations Manager (Concurrent) at High Profile Clients (2018-01 – 2025-12)

• Managed travel, scheduling, logistics, and live event coordination for high-profile clients, handling multi-stakeholder workflows under constant time pressure
• Maintained operational stability and solved problems in real time amid shifting priorities
• Upheld strict confidentiality under NDA while coordinating sensitive, high-trust operations

Marketing Manager at Ignite Texas, Rent Heron, Mo-Ranch Summer Camp (2021-01 – 2022-12)

• Directed social and digital campaigns across Facebook, Instagram, and TikTok, building content calendars that grew brand visibility and audience engagement.
• Collaborated with leadership and cross-functional teams to align messaging, creative, and community strategy across multiple organizations.
• Produced photo/video content and managed campaign execution from concept through publication and performance reporting.

B.A in Communications – University of North Texas (2018-01 – 2022-12)