Aza Mafi

Design Leader and UX/Product Designer with 14+ years of experience building human-centered, AI-powered products across technology, finance, and startups. I combine UX/product design, systems thinking, and AI-driven methodologies to turn complex, ambiguous problems into intuitive, scalable products that drive real business value — partnering with founders, CEOs, and engineering teams from early concept through production scale.

Senior UX/Product Designer - Trust Forest - San Diego, CA

(2025-01)

• Founded and led an independent design studio, designing AI-powered digital products and platforms for startups, founders, and mission-driven organizations, owning strategy, UX, and systems design end-to-end
• Architect scalable product ecosystems that connect users, teams, and stakeholders, applying systems-level thinking to translate complex, ambiguous problems into intuitive, high-impact experiences
• Use AI and generative AI tools throughout the design process, research, ideation, and prototyping to move at startup speed while delivering thoughtful, accessible, and scalable solutions

Senior UX/Product Designer - Google - New York, NY

(2019-10 - 2024-01)

• Led end-to-end UX and product design for Google's Accessibility Tracker, an internal platform enabling 100+ product teams to monitor accessibility health at scale, driving org-wide adoption and earning leadership recognition for measurable impact
• Designed scalable dashboards and data visualizations that transformed complex, data-heavy workflows into intuitive systems for prioritization and decision-making, reducing accessibility issue-resolution time by 35%
• Designed AI-powered annotation tools that surfaced accessibility issues early in the design and development lifecycle, reducing rework and improving product quality pre-launch
• Identified and operationalized opportunities to embed LLM-based AI into design systems and developer workflows, including intelligent onboarding, automation, and real-time guidance, improving design quality and engineering velocity at scale
• Built and scaled accessibility components for Google's Material Design System, shaping reusable design patterns and technical standards adopted company-wide
• Partnered cross-functionally with Product, Engineering, UX Research, and Accessibility teams to define strategy and ship scalable, user-centered systems

Senior UX Designer - Dentsu Aegis - New York, NY

(2019-09 - 2019-10)

Contract position working with stakeholders and program managers.

• Worked with stakeholders and program managers to design brand-new interactive workflow product experiences based on user research and observations
• Created user journey, task flow, and site mapping for enterprise tooling
• Conducted user research and design thinking workshops

VP, Lead UX/UI Designer - JP Morgan Chase - New York, NY

(2016-10 - 2019-03)

Partnered with stakeholders to translate complex business goals into scalable, custom internal applications, working within a highly collaborative agile environment to design proactive, end-to-end solutions.

• I partnered with stakeholders to translate complex business goals into scalable, custom internal applications, working within a highly collaborative agile environment to design proactive, end-to-end solutions
• Designed annotation tools that used machine learning algorithms to correlate user content and surface relevant data, one of my first projects applying ML to design and research workflows
• Designed an interactive dashboard with integrated Google Maps visualization for Asset management, enabling users to analyze and interact with geographically distributed data
• Proposed and implemented a design system framework that standardized UI patterns and components, improving consistency and efficiency across the product
• Designed core UI components, interaction patterns, and behaviors that defined UX guidelines underpinning the internal platform's user experience
• Designed and launched a new automated workflow management and document system for JPMC Asset Management, streamlining internal operations
• Collaborated closely with researchers, co-designing directly with users to ground product decisions in real user needs

Senior UX Designer - UBS-Wealth Management - New Jersey

(2014-09 - 2016-10)

Designed products grounded in user needs, motivations, and behaviors, translating complex business requirements into simple, elegant, and engaging user experiences within a fast-paced agile environment.

• I designed products grounded in user needs, motivations, and behaviors, translating complex business requirements into simple, elegant, and engaging user experiences within a fast-paced agile environment.
• Designed client-facing dashboards for financial advisors in wealth management, simplifying complex analytics and data into clear, actionable interfaces that supported faster, more informed decision-making
• Designed a partnership portal that streamlined collaboration and information-sharing between internal teams and external partners
• Designed a robo-advisor platform, translating complex financial logic and investment strategies into an intuitive, self-guided user experience
• Partnered with stakeholders to translate business goals into engaging interaction design, collaborating closely with cross-functional teams throughout the product lifecycle
• Drove concept development and design ideation for new product features, applying analytical problem-solving to create polished, elegant visual and interactive designs
• Delivered end-to-end UX artifacts, including personas, wireframes, user journey maps, visual mockups, and interactive prototypes to guide product decisions from concept to launch

Senior Visual/UX Designer - BNY Mellon/Pershing - Jersey City

(2014-02 - 2014-08)

Contract position leading visual and dynamic design for cross-platform applications.

• Led and contributed visual and dynamic design for a cross-platform application for desktop and mobile devices (IOS, Android)
• Developed concepts into ideas from sketch to wireframe and prototype
• Created interaction workflows, mock-ups, and style guide
• Designed high-fidelity interactive user interfaces for business and development team collaboration and implementation

Interactive Designer - Creative Group - San Diego, CA

(2013-01 - 2013-09)

Agency work managing interactive design projects from conception through launch.

• Managed interactive design for various projects from initial consultation through successful launch
• Developed and implemented front-end projects from concept to completion
• Worked with stakeholders to create an intuitive user interface that was cutting-edge and simple

Lead Visual/Brand Designer - Delaron - San Diego, CA

(2011-04 - 2012-12)

• Lead designer for the startup of a new brand in the beauty and fashion industry - working closely with the CEO to initiate and prep the brand for market
• Created a storyboard along with editing videos for the website marketing by using the Final Cut application
• Responsible for conducting video commercials, photo shoots, and audio recordings
• Amplified branding through an online marketing campaign to introduce lifestyle and fashion trends with Lamborghini cars in conjunction with high-performance rally events on international turf through social media

Web Designer - Mitchell International - San Diego, CA

(2011-01 - 2011-04)

Web design and front-end development work.

• Redesigned, conceptualized, and developed an innovative strategic visual architecture for brand-new sites
• Front-end design prototype with HTML and CSS
• Designed and created interactive marketing pieces like Flash banner ads

Graphic Designer - Delaron - San Diego, CA

(2007-02 - 2010-12)

Graphic design for electronic and print media.

• Designed and produced creative deliverables for electronic and print media, including website design, online/print ads, catalogs, packaging, and other visual expressions of the brand as needed
• Conceptualized and developed innovative and strategic visual concepts as well as a new brand corporate identity for their startup company, including a brand new name, logo design, collateral, and T-shirt design

Bachelor of Arts - Graphic Design - UCSD (2012)

Web Media - Web Media - UCSD (2012)