Barbara Bernard

Experienced marketing professional with proven ability to manage projects in a fast-paced environment with background in both Consumer and Enterprise semiconductor industry. Highly skilled at relationship building with clients and across organizations and teams; exceptional writing, and interpersonal communication skills. Assist with workflow and asset needs, sales generation options, and implement solutions in collaboration with clients and stakeholders.

Marketing Manager (consultant) at Slingshot Connections Hyve Solutions (2026-03 – Present)

• Own the intake and execution of marketing requests across the organization, ensuring every deliverable is on time and on budget
• Build processes and workflows that keep creative projects, content initiatives, and programs running smoothly
• Act as bridge between stakeholders & execution, translating needs into action

Project Management Consultant at River Islands (via KAI2) (2025-11 – Present)

• Review and update web site content for River Islands
• Support YouTube campaign and update video content
• Proof, edit, format marketing materials for River Islands
• AI Bot design review and adhere to brand tone and voice

Marketing Consultant at City of San Jose (2024-09 – 2024-12)

• Independent marketing and support small business webinars
• Support Mayor Matt Mahan of San Jose for Prop 36 and reelection
• Campaign calls and emails to support various propositions
• Community engagement and support
• Increased votes for passing Proposition 36

Integrated Marketing Manager (consultant) at HP formerly Poly, Inc. (2021-09 – 2023-11)

• Integrate and coordinate with production to kick-off projects
• Meet with cross functional teams which included sales and product marketing
• Track projects and update in Workfront and Highspot
• Develop timelines and assign projects to meet deliverables and due dates
• Update brand guidelines due to merger and acquisition
• Update assets for Amazon A+ pages and the brand storefront
• Multitask across teams, ensure quality, adhere to brand guidelines, voice/tone
• Support for various marketing campaigns to meet sales goals

SEO Project Manager (consultant) at Pure Storage, Inc. (2021-02 – 2021-08)

• Integrate SEO practices across organic search channels - SEM, YouTube, etc.
• Grow visibility online and attract the target audience
• Work closely with web marketing team
• Actively participate in Zoom team meetings and provide updates

Project Management for the Creative Cloud team at Adobe (consultant via Crawford Group) (2020-08 – 2020-12)

• Schedule XD Training Sessions and track projects using Trello and Air Table
• Provided Tradeshow and Event support

Customer Experience Manager at Poly, Inc. (formerly Plantronics, Inc.) (2010-05 – 2020-01)

Directed the Hollywood product placement program. Key product placements achieved.

• Managed and Updated Poly Gear store site to increase internal sales of promo items
• Increased sales on the Poly Gear store site by 25%
• Provided Tradeshow and Event support with a Customer Experience focus
• Assisted with sponsorships, EBC, and smarter working tours & surveyed EBC locations and updated product displays. Increased tour visits by 10%

Brand ID Program Manager at Plantronics, Inc. (2010-05 – 2020-01)

Conducted collateral audit to help streamline print production and lower cos.

• Liaised with Agency of Record to update templates across business units
• Assisted with brand review and web refresh. Included new logo guidelines
• Updates the corporate brand guidelines and distributed globally

Marcom Manager (contract) at Plantronics, Inc. (2010-05 – 2020-01)

• Supported members of marketing, project management and the launch team
• Liaised with Agency of Record on several packaging and copy pieces
• Reduced cost of packaging by 20% working with internal teams
• Provided direction on product photography and digital asset management
• Track projects using Workfront

Brand ID Project Manager (contract) at Logitech

Marketing Manager (contract) at SanDisk Corporation

Marcom Manager (contract) at Cisco Systems, Inc.

Marcom Manager, Sales Promotion Manager at Intel Corporation

Senior Marcom Specialist at Chips and Technologies, Inc.

Marketing Communications Specialist at Proxim, Inc.

Bachelor of Arts in Psychology – San Jose State University (SJSU)

Associate of Arts in Social Sciences – Cabrillo College