Barbara Ferranto

Creative home fashion professional with extensive experience producing compelling lifestyle imagery and retail environments for furniture, décor, and ready-to-wear brands. Skilled at translating brand direction into polished visual experiences, coordinating set details from concept through execution, and creating engaging presentations that support e-commerce, advertising, seasonal campaigns, and customer engagement.

Senior Photostylist at Safavieh (2017-01 – Present)

• Style traditional and contemporary home fashion sets for lifestyle photography and e-commerce content
• Select furniture, décor, props, paint colors, accessories, and finishes for cohesive photographic environments
• Decorate full-room lifestyle sets aligned with product features, brand standards, and creative direction
• Produce polished imagery supporting digital marketing, product presentation, and online sales initiatives
• Manage set styling details from initial preparation through final execution for home furnishings collections

Visual Specialist at Sears Holding Company (2009-01 – 2017-12)

• Managed visual display and merchandising presentation in eight Long Island stores and multiple departments
• Developed merchandise displays and color stories aligned with seasonal campaigns and advertising
• Styled mannequins and created focal areas to enhance product visibility and customer engagement
• Adjusted store layouts and presentations to maintain organized, visually appealing sales environments
• Supported ready-to-wear, home fashion, and Christmas departments with consistent presentation standards

Visual Coordinator at Levitz Furniture (2003-01 – 2010-12)

• Coordinated space planning, merchandising, and decorating activities across five Long Island locations
• Designed furniture layouts and room settings to create customer-friendly showroom environments
• Propped lifestyle vignettes with merchandise and accessories to showcase products in realistic settings
• Determined placement of incoming furniture and décor to maximize visual impact and merchandise visibility
• Maintained design standards while adapting showroom presentations to store layouts and inventory

Bachelor of Fine Arts – The School of Visual Arts

Additional Design Studies – Parsons School of Design