Benjamin Sloyan

Ecommerce and growth operator with 9+ years of experience building and scaling marketplace and DTC businesses across Amazon, Etsy, Shopify and owned brands. Strong commercial and technical background spanning operational automation, SEO, CRO, PPC, product strategy and marketplace optimisation.

Founder & Business Owner at Lysco Ltd (2024-06 – Present)

• Bootstrapped an automated ecommerce business to £200k organic annual revenue at ~40% gross margin.
• Built proprietary agentic automation system covering ideation, image generation, listing creation and API-based deployment across Amazon, Etsy and Shopify.
• System autonomously created 200k+ multichannel SKUs responsible for ~90% of company revenue.
• Adapted workflow into a cloud-based keyword-to-product engine licensed to a US entrepreneur for $3.5k/month.
• Achieved #1 organic Google SERPs ahead of Wikipedia for multiple high-volume search terms.
• Developed proprietary IP compliance tooling cross-referencing UK and US trademark and copyright datasets.

Head of Growth at Digital Beauty Group, LLC (2023-05 – 2025-07)

• Led organic growth for an Inc. 5000 fastest-growing company, increasing traffic 5x within 12 months.
• Used agentic workflows to drive over $10k/month incremental organic revenue through SEO and conversion optimisation.
• Created retail pitch decks that secured placement in Ulta and Nordstrom for 3 brands now generating 6-figure monthly revenue.
• Led launch and growth of a new DTC skincare brand (hylunaric.com) via a unique A9 traffic capture strategy.
• Built proprietary scraping workflows aggregating high-opportunity keyword data at scale.

Strategy Lead at Brand Dot Digital (2019-11 – 2023-05)

• Owned greenfield business development strategy for a startup Amazon agency, growing client base to 150 ecommerce brands.
• Implemented telesales outreach that generated demand beyond capacity.
• Led Amazon optimisation strategy across PPC, SEO, CRO, A+ content, Storefronts and Vendor Central.
• Reduced aggregate Amazon ACoS from 39% to 18% while increasing sales throughput.
• Presented ecommerce strategy at Modev VOICE and Seller Sessions.

Ecommerce Business Owner at Self-Employed (2016-06 – 2019-11)

• Built and operated a profitable multichannel ecommerce business in decor and apparel generating up to £3k monthly net profit.
• Developed hands-on expertise across SEO, branding, analytics, CRO, copywriting and paid acquisition.

Junior Accountant at Albert Goodman LLP & Stewart & Co LLP (2013-09 – 2016-05)

• Worked in accountancy for 3 years, becoming AAT-qualified before transitioning into frontline ecommerce.

A-Levels – The Thomas Hardye School (2011 – 2013)