Marketer
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I offer a unique perspective for any B2B SaaS company. At the agency level, I have been the architect of multiple marketing successes from startups to well-established organizations. I have been the in-house Chief Growth Officer for a SaaS company growing the organization during a global pandemic from $11.5 million to $19.75 million ARR. I served there until the company was sold and the c-suite was replaced by the new owners.
In my most recent position, I started as the Head of Marketing and was rapidly asked to run the entire B2B Healthcare SaaS organization due to my experience and success we had obtained.
I have a metric and strategy driven approach by tracking 400 KPIs but strictly define marketing/sales success as substantial (double-digit percent) increases in:
I begin each engagement by creating a detailed competitive analysis that identifies the baseline of both your company and your competitors. It serves as the framework to construct an actionable marketing plan that is revised and updated based on performance and results
