Co-Founder and Fractional Sales and Marketing Executive at US GTM Engine, LLC (2022-09 – Present)
As a Certified GTM Partner, applies the GTM Operating System to help founders diagnose growth constraints, align leadership, and prioritize the highest-impact initiatives to build the unified framework and data layer that connects sales, marketing, and customer success — turning strategy into disciplined daily execution and predictable revenue.
- Run a startup accelerator model that compresses go-to-market validation for early-stage B2B AI and SaaS companies into a disciplined 90-day sprint — replacing guesswork with signal-driven decisions.
- Serve as fractional VP Sales / CRO / CMO, building full-funnel sales and marketing systems — pipeline, messaging, channels, and hiring plans — tailored to each client's stage and market.
- Offer an optional Full-Stack Fractional Team to extend execution capacity: an SDR for high-volume sales outreach, a marketing analyst who defines and tests ICP and messaging frameworks, and a data analyst who sources targeted ICP contacts from a 30M-business US B2B database.
- Turn untapped market opportunities into qualified pipelines using AI-accelerated, human-validated email and LinkedIn-driven demand generation, measurably improving lead volume and conversion rates.
- Align sales, marketing, and product teams around a single customer-centric growth strategy, tightening cross-functional execution across client organizations.
Sales-as-Service Consultant (Fractional Contract) at BizKonnect (2025-09 – Present)
- Responsible for introducing international AI and SaaS companies to the US market.
Sales and Marketing Advisor (Fractional Contract) at RW Interactive (2025-09 – Present)
- Work with leadership to develop messaging framework in preparation for expansion into the US market.
Interim Vice President, Sales and Marketing (Fractional Contract) at Apollo MIS (2023-11 – 2024-05)
- Grew Apollo MIS's SaaS customer base, as measured by winning contracts with six new sports teams, by executing a content-driven demand generation campaign that doubled high-quality sales leads.
- Strengthened Apollo's competitive positioning as a data analytics platform, as measured by improved win rates against competing solutions, by aligning cross-functional teams around a unified product and GTM strategy.
- Delivered ARR growth on a constrained budget, as measured by sustained revenue expansion over a six-month engagement, by applying disciplined resource allocation and hands-on interim sales leadership.
Vice President, Sales and Marketing (Fractional Contract) at Data Skrive (2022-03 – 2023-11)
- Scaled Data Skrive's Fan Engagement Network into a leading sports-media data asset, as measured by generating 7.6B+ annual pageviews across 500 sports-focused sites, by directing a six-member sales and marketing team, including hiring and coaching founding Account Executives.
- Elevated Data Skrive's market position, as measured by securing revenue-sharing partnerships with Gray Television, PGA Tour, and FOX Sports, by launching new "Fan Engagement at Scale" brand messaging and a rebuilt company website.
- Expanded ARR through enterprise sales, as measured by closing contracts with ACVs of $50K-$100K+ across major sports, media, and betting brands, by building a repeatable mid-market and enterprise SaaS sales process.
Vice President, North America at AnswersAnywhere / Infomill, Inc. (2016-03 – 2022-03)
- Launched AnswersAnywhere as a category-defining SaaS product, as measured by reaching 30,000+ field service technicians, by conceptualizing, developing, and bringing to market a troubleshooting knowledge-base platform from the ground up.
- Scaled ARR through enterprise contracts, as measured by securing multi-year deals exceeding $1M TCV (ACV $50K-$100K+) with clients like BUNN and WASH, by forging strategic ISV partnerships with ServiceMax and Salesforce Field Service.
- Drove North American revenue expansion, as measured by consistent new-logo and territory growth, by directing business development strategy across pricing, marketing, and operations.
Consultant (Fractional Contract) at LogicWorks (2015-02 – 2016-03)
- Established LogicWorks' West Coast market presence, as measured by generating $5M in AWS-related contracts, by opening the company's first West Coast office and leading a targeted business development campaign.
- Grew enterprise cloud computing pipeline, as measured by expanding AWS partnership-sourced lead volume, by managing the LogicWorks-AWS partnership and leading enterprise-level contract negotiations.
- Captured untapped cloud computing market segments, as measured by new contract wins from previously unaddressed prospects, by designing and executing the "9th Prospect" outbound campaign.
Founder at Site Security 360, Inc. (2003-09 – 2015-02)
- Displaced competitors in the security technology market, as measured by winning $2.9M in new contracts, by pioneering the Comprehensive School Safety Solution.
- Positioned Site Security 360 as a regional security leader, as measured by sustained revenue and market share growth, by directing strategic planning, resource allocation, and operations.
Founder and President at SafeHarbor.com (1998-02 – 2003-01)
- Grew SafeHarbor from my bedroom into a 275-employee technical support leader driving $12M/year in revenue.
- Built SafeHarbor.com's founding sales organization, as measured by scaling from solo founder-led sales to a 24-person Account Executive team across the US and Europe, by recruiting and hiring a VP of Sales and two Sales Directors.
VP, Sales and Business Development at iCat Corp. / Intel (1996-02 – 1998-02)
- Established iCat Corp.'s founding go-to-market organization, as measured by building a 10-person Account Executive and 8-person inside sales team, by recruiting, hiring, and training the company's first sales force.
Vice President, Sales at CompuServe / Spry Corp. (1994-02 – 1996-02)
- Delivered $70M in annual revenue responsibility for CompuServe/Spry, as measured by managing a 45-person global sales force, by recruiting and leading distributed sales teams across international markets.
