Brad Vinall

I am passionate about solving problems using design and systems thinking and believe that data-driven decisions are the best way to deliver demonstrable value. I lead product teams by starting with user and market research to define current landscape, opportunities, and constraints. Communicating those findings frequently to stakeholders and the entire team is essential to building consensus and collaborative problem solving.

Creating a product vision and strategy won't get you far if you can't execute. My experience in project management bridges that gap, giving me an in-depth knowledge of people and process management critical to successful execution. Working with stakeholders, UX research & design, and engineering teams, I create and maintain product roadmaps that iteratively validate our hypothesis, designs, and solutions in order to push the borders of what people previously thought was possible.

Senior Project Manager - PMG - Remote / Huntsville, AL

(2025-01 - 2026-01)

• Facilitated meetings with client matrix teams to minimize scope creep while confirming requirements using an agile development methodology
• Identified areas for user and market research to better inform the product roadmap
• Implemented ADO dashboards with team delivery data to increase risk visibility and improve forecasting
• Improved forecasting by updating company agile ceremonies to capture meaningful acceptance criteria that met a shared "definition of done"
• Created internal and customer-facing UAT test plans to align iterative testing and delivery across multiple milestones to go-live
• Reduced roadmap and delivery risk by overseeing the company's first implementation of automated tests running in CI/CD pipelines

Senior Product Manager - Newmark - Dallas, TX

(2024-01 - 2025-01)

• Managed product vision, strategy and roadmap for internally and externally facing Property Management products contributing to $150MM in annual revenue
• Conducted user interviews and field research with property management teams and clients to design and deliver both internally and externally-facing web-based solutions
• Used AI-powered tools to create interactive prototypes to validate desired flows, behaviors and outcomes
• Created product rollout plans, communication and training materials, and lead end-user training sessions

Senior Product Manager (2020 - 2024), Product Manager (2018 - 2020) - CBRE - Dallas, TX

(2018-01 - 2024-01)

• Managed product vision, strategy and roadmap for location intelligence products that served a majority of US broker teams and contributed to over $600MM in revenue annually
• Grew US and international adoption and usage of location intelligence products 20% YOY
• Co-designed, organized, and facilitated research initiatives, product innovation workshops, and insights database to identify new areas of opportunity
• Created product rollout plans, communication and training materials, and lead end-user training sessions
• Created the company's first successful product revenue attribution through collaboration with the Data Science team
• Co-created the company's first standard product implementation playbook using Google Analytics, Tag Manager, Firebase, and Big Query
• Managed a team of 5 product managers and teams using the Nexus scrum framework
• Helped standardize mapping features for client-facing applications by creating the first reusable services and web components

Product Manager - CED - Irving, TX

(2017-01 - 2018-01)

• Managed product vision and roadmap for company's first customer-facing application with $50MM revenue opportunity - a contract bidding mobile app which allows users to submit product orders directly from their bids.
• Owned delivery, go-to-market strategy and product marketing materials
• Created standardized, intuitive, scalable design system, in partnership with the engineering team
• Created user flows and interactive prototypes to validate desired flows, behaviors and outcomes
• Developed product vision and roadmaps in partnership with clients on mobile and web applications

Senior Project Manager - Southwest Airlines - Dallas, TX

(2016-01 - 2017-01)

• Led a team developing a tablet-based mobile app for customer-facing ground ops personnel to pre-check airline passengers, responsible for hitting delivery deadlines and managing scope and cost
• Interviewed ground ops personnel to discuss improvements in customer airport experience (kiosks and SWA agent tablets) and collaborated with project teams to create interactive prototypes
• Conducted field research and reported findings and analysis across BTS, Infrastructure and Enterprise Mobility departments

Director of Delivery, Product Manager - Oven Bits - Dallas, TX

(2014-01 - 2016-01)

• Product manager for product that generated 14% of total company revenue
• Managed 5 project teams on products with customer acquisition and retention focus for major brands such as: Match.com, Vogue, Urban Decay, Traeger, and Hilton.
• Developed product vision and roadmaps in partnership with clients on various mobile and web applications, including an internal employee onboarding and engagement app that identified $2MM in operational efficiencies
• Increased team velocity by 2x by introducing product release management processes
• Created rapid prototypes and conducted user testing to validate flows and reduce implementation risk

Business Analyst, Scrum Master - AustinCSI/AT&T - Dallas, TX

(2013-01 - 2014-01)

• Business analyst for professional services firm specializing in software QA, business process alignment and strategic sourcing solutions
• Scrum master responsible for application development of Global Search on att.com, increasing team velocity and delivery of new features by 2x

Director of Business Analysis (2011 - 2013), Project Manager (2005 - 2010) - The Richards Group - Dallas, TX

(2005-01 - 2013-01)

Clients included: The Home Depot, Travelocity, Hyundai, Thomasville, and TiVo

• Responsible for delivery of national online campaigns with development budgets of up to $2MM
• Created and organized the business analysis team, improving work definition and delivery times
• Managed a team of 5 direct reports
• Stakeholder in defining and prioritizing numerous product roadmaps

BA - History, Radio/Television/Film - University of North Texas