Brandon Price
Vice President of Marketing
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About
Senior executive specializing in growth strategy, AI-enabled transformation, and enterprise marketing leadership. Proven track record of driving revenue expansion, customer acquisition, and digital innovation across financial services and multiple industries. Expert in building and scaling integrated growth systems that align marketing, sales, technology, and operations to deliver measurable business impact.
Recognized for developing predictive models, AI infrastructure, and institutional intelligence frameworks that modernize commercial banking and improve strategic decision-making.
Experience
Vice President of Marketing at Integro Bank (2022-09 – Present)
Commercial bank focused on SMB growth, digital transformation, and AI-driven financial solutions
- Increased loan portfolio growth by 790% and deposit growth by 229% from Q1 2023 to Q1 2024
- Generated $10MM per week in deposits through targeted acquisition campaigns
- Built inbound acquisition system achieving 54% conversion on deposit inquiries
- Developed organic engagement engine generating 60% of total commercial banking leads
- Led go-to-market implementation of core financial platforms (CRM, treasury management, AR/AP automation, FX services, credit cards)
- Directed regulatory-compliant marketing program submitted to FDIC regulators
- Led cross-department compliance initiatives contributing to FDIC satisfactory rating in first performance evaluation
- Built an executive ecosystem platform connecting CEOs, founders, and industry leaders
- Architected AI-driven frameworks for deposit forecasting, treasury adoption modeling, and commercial pipeline prediction
Marketing & Operations Director at Benefit Intelligence (2020-03 – 2022-09)
Employee benefits advisory firm specializing in healthcare, virtual care, and employer programs
- Managed and expanded a $10M virtual care business segment
- Launched mental health service onboarding 250k members in first 6 months
- Increased client retention rate by 35% through account management engagement system
- Led C-suite discussions, training, and stakeholder engagement for program implementation
- Expanded customer service capabilities with internal ticketing and backend portal development
- Reduced aging report by 40% and increased revenue by 22% through auditing and process improvements
Marketing Director / Creative Director (Consultant) at San Tan Times (2017-07 – 2020-03)
Local media and digital content platform
- Grew website to 150k monthly visitors and built a 35k email subscriber database
- Developed and executed advertising, social media, digital, and promotional strategies
- Managed content development, vendor relationships, and subscriber communications
Creative Marketing Director at Flusion, LLC (2008-09 – 2017-08)
Marketing and advertising consultancy for SMBs and franchises
- Transformed client's online sales to 65% of total revenue, increasing holiday revenue 10x
- Drove 220% increase in catering orders and 227% increase in returning customers for restaurant client
- Managed large-scale e-commerce, mobile app, and digital projects
Marketing & Creative Director at Upside Group Franchise Consulting (2003-04 – 2008-08)
Franchise marketing and consulting firm
- Developed and executed marketing plans for multiple franchises
- Managed national and local campaigns, loyalty programs, and in-store promotions
- Supported franchisees through pre-opening, launch, and ongoing operations
Design and Development Manager at Knowledgenet (1999-06 – 2003-03)
E-learning and content development company
- Managed 50+ designers and content developers
- Created branding and instructional guidelines for online learning modules
Education
Associate of Science in Advertising – Art Institute of Fort Lauderdale (1995)
