Brandon Price

Enterprise transformation and growth executive with 20+ years improving how organizations acquire customers, operate, make decisions, adopt technology, and scale. Current responsibilities at a de novo commercial bank extend across executive strategy, financial and competitive analysis, operations, product, customer experience, technology, and AI. Principal architect and author of the bank's enterprise AI governance policy and 2026–2028 AI strategy, with hands-on experience building RAG systems, AI agents, forecasting models, predictive analytics, and workflow automation.

Combines practical AI fluency with business-first transformation: identifying high-value use cases, redesigning workflows, establishing governance, aligning leaders, developing people, and connecting technology investment to measurable business outcomes.

Vice President of Marketing | Enterprise Strategy & AI Transformation - Integro Bank - Phoenix, AZ

(2022-09)

• Advise the CEO, executive leadership, and Board on enterprise strategy, growth, performance trends, technology, AI, product/service opportunities, and organizational priorities; translate analysis into decision-ready recommendations and execution plans.
• Principal developer and author of the bank's enterprise AI governance policy and 2026–2028 strategy, covering governance, standards, procedures, ERM-aligned risk assessment, use-case registry, secure AI development, RAG/copilots, predictive systems, and agentic workflows.
• Identify and develop practical AI use cases across research, analytics, customer support, marketing, operations, knowledge retrieval, forecasting, and workflow automation; evaluate where AI can create value versus where conventional process improvement is more appropriate.
• Build RAG systems, AI agents, forecasting models, predictive analytics, and decision-support tools; use hands-on development to assess feasibility and translate emerging capabilities into business requirements leaders and employees can understand.
• Work cross-functionally across treasury, operations, lending, client success, finance, risk, product, and technology to improve processes, support new capabilities, resolve dependencies, and coordinate implementation in a regulated environment.
• Support long-range budgeting and strategic planning through peer benchmarking, scenario analysis, financial modeling, and market intelligence, connecting investment decisions to expected growth, efficiency, customer, and risk outcomes.
• Lead and support launches across treasury management, AR/AP automation, foreign exchange, credit cards, CRM, and other services, coordinating customer experience, internal readiness, workflow changes, communications, adoption, and commercial execution.
• Coach interns and developing employees through live business projects, expanding responsibilities as capability grows and helping place talent into marketing, banking operations, finance, and lending operations.

Director of Marketing, Growth & Operations - Benefit Intelligence - Mesa, AZ

(2020-03 - 2022-09)

• Directed growth, operations, financial performance, customer experience, and technology-enabled process improvement for a $10M virtual-care business segment.
• Led launch of a mental-health solution reaching 250,000 members within six months, coordinating technology, workflow, communications, adoption, training, and stakeholder alignment.
• Led development of an internal service-management system and customer-facing portal, redesigning workflows and information access to improve scalability and service delivery.
• Used operational and financial analysis to improve retention 35%, reduce aging receivables 40%, and increase revenue 22%.

Director of Marketing & Audience Growth (Consultant) - San Tan Times - San Tan Valley, AZ

(2017-07 - 2020-03)

• Built digital audience to 150,000 monthly visitors and 35,000 email subscribers; used analytics, segmentation, content, partnerships, and digital channels to guide growth and engagement decisions.

Director of Marketing & Creative Strategy - Flusion, LLC - Gilbert, AZ

(2008-09 - 2017-08)

• Advised B2B and B2C organizations on growth, digital transformation, customer experience, technology adoption, workflow improvement, and investment priorities.
• Delivered measurable improvements including e-commerce growth to more than 65% of revenue, tenfold holiday-period revenue growth, catering +220%, returning customers +227%, food-cost reduction of 47%, and print-production cost reduction of 60%.

Director of Franchise Marketing & Brand Strategy - Upside Group Franchise Consulting - Scottsdale, AZ

(2003-04 - 2008-08)

• Developed scalable market-entry, growth, pre-opening, and operating frameworks for franchise and multi-location organizations.

Design and Development Manager - Knowledgenet - Scottsdale, AZ

(1999-06 - 2003-03)

• Led a 50+ person design and content-development organization, establishing workflow, capacity, quality, and delivery standards in a high-growth technology environment.

B.A. - Advertising & Design - Art Institute of Fort Lauderdale

Certificate - Generative AI - Johns Hopkins University (2026)

Certificate - Agentic AI - Johns Hopkins University (2026)