Brian Cassell

Technology Strategy, Design and Execution ProfessionalSeeking a position implementing technology to enhance business capabilities and results.

Director, Sales Technology Compass Group North America – Charlotte, NC

Brian was Director of Technology for the National Sales organization within Compass Group North America, responsible for Sales Enablement and Retention applications supporting a complex hierarchy of 25+ operating divisions in the US and Canada.

For 20+ years Brian has successfully defined, designed, developed, deployed, scaled, upgraded, and enhanced integrated Sales Enablement applications with a key focus on process reinforcement, simplicity, usability, and security.

Applications written, developed and supported were responsible for managing over $2B in annual new business sales and $6B in key client retention.

Brian has developed, deployed and managed Sales Enablement solutions for:

• CRM new business sales
• Key client retention
• Proposal request, routing, and delivery automation
• Content management, publishing, training
• Communication and collaboration
• Digital asset management and delivery
• Sales leads management
• Sales probability calculation and reporting
• Support request management 
• Application and user analytics

• Stakeholder relationship management
• Team building, mentoring, coaching
• Business logic and requirements definition
• SOW development and negotiation 
• Partner relationship management
• Project management
• UI/UX design
• Network, server and application configuration
• Application programming
• Database design
• Analytics and reporting
• QA/UAT testing, code review and debugging
• Documentation and training
• Technical and end user support
• Maintenance, patching and enhancements

Buffalo State University – Buffalo, New York

Bachelor of Science in Design, Concentration in Graphics

Magna Cum Laude