General Manager at Municipal (2024-05 – Present)
Leadership role managing retail operations and team
- Recruit, hire, train, and coach staff members on customer service skills, product knowledge, sales, and health & safety standards.
- Opened the very first brick-and-mortar store for the brand from the ground up
- Consistently exceed monthly sales goals and have increased critical KPI's such and A$PT and UPT.
General Manager at James Perse Malibu (2023-09 – 2024-05)
Managed flagship apparel and home stores generating over $5M in sales
- Managed both flagship apparel and home stores generating over $5M in sales overseeing a team of 12
- Exceeded year-over-year monthly comps for volume and KPI's through client outreach and strategic planning
- Successfully redesigned existing inventory system, backstock and off-site storage resulting in a 15% improvement of shrink vs. prior year.
Director of Retail at The Optimist (2019-10 – 2023-08)
Provided leadership and strategic direction for menswear brand with 10 direct reports
- Provided leadership, oversight, and strategic direction for menswear brand with a total of 10 direct reports; drove development and execution of original commercial concepts encompassing brick & mortar and e-commerce sales channels
- Launched The Optimist brand to market by developing e-commerce, hiring and training the brick & mortar team, while partnering with Creative Director on store buy and allocation to beat sales projections consistently year after year.
- Refined customer experience model to ensure that the highest level of service was at the forefront of new and existing initiatives.
- Controlled budget and allocated resources accordingly for various aspects (payroll, marketing, brand activations) while minimizing overhead costs and driving sales.
General Manager at James Perse (2016-05 – 2019-10)
Oversaw multi-store consignment operations and full-line store
- Oversaw multi-store consignment stores inside of Bloomingdales for both men's and women's apparel
- Promoted to full line store in Hollywood, designing and implementing sales strategies to ensure quality and consistent shopping experiences while driving double digit sales volume increases.
- Grew store network through event planning, samples sales and community outreach
Store Manager at Helmut Lang (2014-12 – 2016-05)
Day-to-day operations management of retail location
- Accountable for the day-to-day operations of the Brentwood location, as well as, supporting the needs of the Melrose location.
- Built, coached and retained a high-performing team that met sales goals while providing exceptional customer service.
- Organized off site sales pop-ups to drive sales and brand awareness.
Department Manager at Nordstrom (2007-07 – 2014-12)
Led multi-department team generating $4.2M in annual sales
- Led a 20-member team that worked between multiple departments. Through servant leadership, cultivating a selling culture and people development the departments generated $4.2M in annual sales.
- Facilitate an energized pace and positive service environment that focused on reflecting the company's values
- Taught "Selling is Service" class for all new sales associates to elevate their sales techniques.
