Brissa Castaneda

Managed incoming samples from various brands to inventory to seamlessly execute event/client gifting and styling. Serve as liaison between clients such as White Fox, LSPACE, ASTR the Label to inform of new shipments received. Improved operational efficiency by monitoring supply expenses and identifying cost-effective purchase opportunities.

Operations Coordinator - CLD PR - Los Angeles, CA

(2026-07)

• Managed incoming samples from various brands to inventory to seamlessly execute event/client gifting and styling.
• Serve as liaison between clients such as White Fox, LSPACE, ASTR the Label to inform of new shipments received.
• Improved operational efficiency by monitoring supply expenses and identifying cost-effective purchase opportunities.

Public Relations Intern - CLD PR - Los Angeles, CA

(2026-05 - 2026-07)

• Compiled an extensive list of celebrities/influencers to ensure a consistent pipeline of potential opportunities/collaborations.
• Organized and collaborated with the events team to provide a welcoming and well-executed employee mixer.
• Supported the media team, with mock-up pitches to editors, influencers and agencies to assist in effective brand campaigns.

Marketing Intern - Palm Springs Life Magazine - Palm Springs, CA

(2025-11 - 2026-01)

• Supported development of an AI-driven SEO strategy by analyzing website performance and recommending optimization improvements.
• Author a keyword guide to provide guidance of new SEO implementation on the Palm Springs Life website and Shopify.
• Create presentation decks to show new social media trends and recommendations for specific departments.

Marketing Intern - PureSpectrum - Westlake Village, CA

(2024-09 - 2025-05)

• Scheduling one-on-one team member meetings through google calendar to support cross-functional projects.
• Tracked and managed conference budgets, brand experiences and internal merchandising to meet quarterly budgets.
• Assisted the Chief Marketing Officer with a domain purchasing initiative that would protect the company’s brand identity.

Client Services Intern - PureSpectrum - Westlake Village, CA

(2024-06 - 2024-08)

• Researched and delivered a Quarterly Business Review presentation, translating platform data into actionable insights and strategic summaries for one of the company’s key stakeholders.
• Utilized the PureSpectrum platform to confidently support project coordination that includes data tracking and client-facing services.
• Coordinated tracking timelines for survey fielding and notified my team of completed insights.

Administrative Assistant - Gensun Biopharma - Newbury Park, CA

(2023-01 - 2023-06)

• Provided high-level administrative and operational support, preparing for the FDA clinical trials and managing highly sensitive documentation related to cancer research.
• Managed external vendor coordination while negotiating competitive pricing for lab equipment and services.
• Supported workflow by keeping track of company records, gathering research materials from library databases.

Master of Science in Business - Pepperdine Graziadio Business School (2025-08)

Bachelor of Science - Business Administration, Entrepreneurship and Innovation - California Lutheran University (2024-05)

European Innovation Academy