C.c. Czerwinski

Relationship-driven commercial leader with 10+ years of experience building consumer brands, expanding markets, developing strategic partnerships, and growing complex customer ecosystems across emerging and entrepreneurial organizations. Proven track record launching distribution across 21 states, managing 500+ retail and hospitality accounts, expanding businesses into new markets, and building relationships with distributors, retailers, and strategic partners. Skilled at developing go-to-market strategies, translating market opportunities into action, leading field teams, and collaborating across sales, marketing, operations, and external partners to drive sustainable growth.

INDEPENDENT CONTRACTOR - Independent Contractor - New York, New York

(2026)

MARKETING LEAD - CABU LATTE - New York, New York

(2025 - 2026)

• Built and managed a scalable Brand Ambassador program to execute an aggressive launch with 200+ retail activations and strategic community events across multiple markets.
• Recruited, onboarded, trained, and supervised field teams responsible for representing the brand and delivering consistent in-market execution.
• Served as primary liaison for retail partners, maintaining strong relationships, resolving operational needs, and ensuring successful activation execution.
• Coordinated sampling programs, activation logistics, onboarding materials, reporting systems, and performance analysis to improve operational efficiency and partner outcomes.
• Collaborated cross-functionally with leadership, marketing, and operations teams to execute growth initiatives and strengthen retail presence.

HEAD OF SALES & BUSINESS DEVELOPMENT - UN PER DUE - New York, New York

(2022 - 2025)

• Led commercial growth and market expansion from a single-market operation into four states through strategic distributor, retail, hospitality, and account partnerships.
• Owned relationships across a diverse customer and partner ecosystem, developing account strategies designed to drive revenue growth, retention, and long-term brand value.
• Developed customized go-to-market strategies, commercial proposals, pitch materials, and market plans tailored to individual partners and growth opportunities.
• Identified and pursued new business opportunities across distributors, retailers, hospitality groups, and strategic accounts.
• Managed account performance, sales reporting, pipeline activity, and market-level metrics to identify expansion opportunities and inform commercial strategy.
• Coordinated execution across leadership, marketing, operations, distributors, and field teams to translate commercial strategy into successful market activation.
• Built and supervised lean field teams of interns and Brand Ambassadors, establishing onboarding systems, performance expectations, and accountability for execution.

US SALES DIRECTOR - NICARAGUA CRAFT BEER CO - United States

(2017 - 2022)

• Built and scaled U.S. commercial operations from an early-stage launch to distribution across 21 states, developing relationships with distributors, importers, retailers, and hospitality accounts.
• Managed a portfolio of 500+ retail and hospitality accounts, independently overseeing account performance, territory growth, relationship development, and sales objectives across multiple markets.
• Developed and executed market expansion strategies spanning distributor partnerships, account development, strategic sponsorships, field marketing, and retail activation.
• Served as senior relationship owner between U.S. commercial partners and international leadership, translating market needs into actionable business strategy and maintaining alignment across stakeholders.
• Built sales reporting structures, forecasting systems, and performance analytics to support account planning, territory prioritization, and commercial decision-making.
• Led national customer engagement programs including trainings, presentations, tastings, and retail activations designed to deepen relationships, improve account performance, and support retention.
• Managed extensive national and international travel while independently prioritizing opportunities, resolving issues, and driving account and territory growth.

FOUNDER & PROGRAM DIRECTOR - IDOL HANDS - United States

(2014 - 2022)

• Founded and operated an arts-based nonprofit, developing partnerships and delivering 30+ public projects across healthcare, education, civic, and international settings.
• Built and managed relationships with nonprofit leaders, schools, government agencies, artists, community organizations, and international partners to bring complex projects from concept through execution.
• Led cross-functional teams and external collaborators across multiple simultaneous initiatives, balancing strategy, budgets, staffing, communications, logistics, and stakeholder expectations.
• Developed sponsorship and funding relationships through donor cultivation, proposal development, and partnership strategy.
• Built organizational systems and operating processes while navigating ambiguity, resource constraints, and evolving project requirements.

B.S. - Marketing - Clemson University

Study Abroad - Florence University of the Arts