Carlton Schumacher

Granite Brands, LLC is a New Hampshire-based independent sales, distribution and brand-development company led by Carlton Schumacher. We develop dealer, distributor, key-account and strategic-partner business across New England and nationally, with particular strength in sporting goods, hunting, fishing, knives/EDC, marine, marine technology and outdoor products.

Granite

Brands is actively seeking complementary manufacturer lines for representation in New England and, where appropriate, broader national account development.

Founder & President at Granite Brands, LLC (2026-01 – Present)

Founded Granite Brands as a U.S. sales, distribution and brand-development platform for outdoor, sporting-goods and specialty consumer brands.

• Developing the North American market for SKULLIES, hand-painted resin game-animal skull replicas for outdoor retail, gift/collectible, lodge/ranch, buying-group and specialty channels.
• Building wholesale programs, account targeting, pricing, displays, trade-show strategy, domestic inventory/logistics and retailer outreach.
• Developing a multi-line representation model designed to add complementary outdoor, hunting, fishing, shooting-sports and marine brands.

Co-Owner / Sales & Channel Leadership at EIKONIC Knife Company (2023-01 – Present)

Built dealer, distributor, e-commerce, national-account and strategic-partnership channels for a premium knife/EDC brand.

• Developed partnerships with SIG SAUER and AFTCO and expanded relationships with Sports South, Tractor Supply and 150+ independent dealers.
• Led product launches, pricing, promotions, trade-show selling and key-account development; website sales grew 295% year over year.

Director-Level Sales & Business Development at Skyhawk Oversea and Siren Marine

Led business development for marine IoT/connected-boat technologies, including OEM, dealer, distributor and strategic-partner development.

• Secured/developed relationships with major marine organizations including Brunswick and Suzuki Marine; represented products at IBEX and NMEA.

National Sales Manager at Kershaw/Zero Tolerance and Victorinox

Key Account Manager at Gerber Gear

Manufacturer Representative at Wellman Sports Marketing

Eight years as a manufacturer representative representing brands including Johnson Outdoors, Kershaw and G.Loomis.

Sales Leadership at Korkers Footwear

Additional outdoor sales leadership experience with Korkers Footwear.

B.S. in Carlson School of Management – University of Minnesota