Carlyn Crawford
ADVERTISING SALES | OUTSIDE SALES | SENIOR ACCOUNT MANAGEMENT
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About
Senior advertising and outside sales professional with 20+ years of experience in media sales, out-of-home advertising, account management, and new business development. Strong background selling static and digital billboards, dynamic wallscapes, and multi-market OOH campaigns across Seattle, Portland, Detroit, and San Francisco.
Experience
Senior Regional Account Manager - Pacific Outdoor Advertising - Seattle, WA
(2019-01 - 2026-03)
- Managed local and regional advertising accounts, developing OOH media campaigns aligned with client goals, audience reach, market trends, and brand visibility needs.
- Sold static billboards, digital billboards, and dynamic wallscapes to local, regional, and national accounts.
- Built relationships with local and national agencies, advertisers, and business partners, including the Seattle Mariners, Seattle Sounders FC, Seattle Reign, and Amazon.
- Pursued new business while increasing account share year over year through strategic prospecting, consultative selling, and consistent client engagement.
- Represented the company at local business and chamber events, strengthening market visibility and expanding relationship opportunities.
Account Manager, Regional Sales - Total Outdoor - Seattle, WA
(2012-01 - 2017-01)
- Managed regional relationships with local, regional, and national advertisers and agencies across multiple advertising markets.
- Secured new business partnerships through prospecting, relationship building, account acquisition, and market-specific sales strategies.
- Exceeded sales goals while maintaining consistent account follow-up and identifying opportunities to grow client spend.
Account Manager / Local Sales Manager - Fourpoints Outdoor - Kent, WA
(2010-01 - 2012-01)
- Developed new business opportunities through prospecting, market research, and direct outreach to advertisers and agencies.
- Presented client-focused outdoor advertising solutions while maintaining active communication with key accounts and business partners.
- Hired, trained, and supported new and junior sales representatives while managing local sales activity and client relationships.
Education
Bachelor of Arts - Communications - University of Washington
