Carole Dunn
Corporate Marketing strategist, content developer
Hire this person
Send a job offer directly to this candidate
About
I am an experienced manager who thrives on delivering answers to challenges. I know how to use the resources available to make things better. My experience includes managing both global cross-functional teams as well as remote support groups.
In addition, I have been responsible for managing projects at all stages of development: definition, design, implementation, testing, and deployment. It is my strong people skills, empathy, problem solving, and ability to encourage positive team alliances that led me into leadership.
Experience
Marketing/Sales
- Connected with customers and technical experts to brainstorm ideas and define and execute product selling strategies and program development activities.
- Organized and contributed to the writing of content: articles, source white papers and derivative content, data sheets, brochures, newsletters, presentations, and sales training material.
- Aligned content for digital promotions, social marketing, and lead nurturing.
- Designed and implemented over sixty global, integrated marketing and sales programs to reach customers and prospects in the target market.
- Secured over fifty speaking opportunities for executives. Prepared presentations, coached on topics/positioning and effective delivery.
- Fostered relationships with key media contacts, editors, and industry analysts. Facilitated media coverage through writing press announcements and articles for placement.
- Created relationships with multiple consultants, agencies, and graphic design contractors.
- Delivered product launches and product/company promotions.
Education
BA in Information Technology and Business Development, PSU post-graduate program in Advanced Technical Writing/Communications, PSU post-graduate program in Graphics Communication, U of O post-graduate program in Technical Training Development, PSU


