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Caroline Fitzgerald

Caroline Fitzgerald

Sales and Business Development

Talent
WaterfordMember since April 29, 2026
Enterprise Business DevelopmentStrategic PartnershipsKey Account ManagementRevenue Growth & ExpansionComplex Sales CyclesC-Level EngagementCommercial NegotiationContract StructuringCross-Border SalesMarket Expansion StrategyPipeline Development & ForecastingSaaS & Vertical Market SoftwareSolution SellingStakeholder ManagementBusiness Case DevelopmentGovernance & ReportingPost-Acquisition Integration supportChange & Transformation SupportSalesforceOutreachMicrosoft ExcelMS ProjectPowerPointWord
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Enterprise Business DevelopmentStrategic PartnershipsKey Account ManagementRevenue Growth & ExpansionComplex Sales Cycles

About

Senior Business Manager with over 15 years experience leading business growth, integration, and transformation across international markets. Proven track record in post-merger integration, cross-functional programme delivery, and stakeholder engagement at C-level. Skilled at translating strategic acquisition goals into operational outcomes, ensuring business continuity while supporting positive employee and customer experiences.

Recognised for a pragmatic, hands on style, strong commercial acumen, and the ability to navigate complex, fast paced environments with empathy and focus.

Experience

Corporate Development – M&A at Total Specific Solutions (TSS) (2020-01 – Present)

Led M&A sourcing and execution of vertical market software acquisitions. Designed and implemented structured processes for evaluating opportunities. Partnered with C-level executives, founders, and functional leaders to ensure seamless transition from deal signing to operational integration.

  • Led M&A sourcing and execution of vertical market software acquisitions in Ireland and the UK, closing deals.
  • Designed and implemented structured processes for evaluating opportunities.
  • Partnered with C-level executives, founders, and functional leaders to ensure seamless transition from deal signing to operational integration.
  • Built and managed a qualified acquisition pipeline, identifying high potential subsectors and software firms.
  • Acted as integration lead, balancing operational requirements with cultural alignment and employee engagement.
  • Extensive experience navigating C-suite conversations, influencing decision makers, and managing high value commercial discussions in competitive markets.

Business Development – Account & Project Management at The Bond Group (2019-01 – 2020-12)

Oversaw independent accounts across the UK, managing complex projects from initial client engagement through delivery and post installation support. Partnered with senior management, manufacturing, and operations teams to ensure project success and client satisfaction.

  • Oversaw independent accounts across the UK, managing complex projects from initial client engagement through delivery and post installation support.
  • Partnered with senior management, manufacturing, and operations teams to ensure project success and client satisfaction.
  • Strengthened governance and reporting to improve delivery timelines and stakeholder visibility.

European Sales Manager at Seymour Manufacturing International (SMI) (2017-01 – 2019-12)

Held revenue responsibility across multiple European territories including France, Germany, Spain, Benelux, Italy, and Poland. Negotiated and managed strategic partnerships with multinational industrial clients. Coordinated cross country projects and distributors.

  • Held revenue responsibility across multiple European territories including France, Germany, Spain, Benelux, Italy, and Poland.
  • Negotiated and managed strategic partnerships with multinational industrial clients.
  • Coordinated cross country projects and distributors, ensuring consistent delivery and relationship management.

Business Development Manager at Roullet Fransac (2004-01 – 2015-12)

Led international expansion across the US and Europe, securing key partnerships with distributors and manufacturers. Managed client accounts, negotiated contracts, and delivered business development initiatives in competitive markets. Built durable commercial relationships over 11 years.

  • Led international expansion across the US and Europe, securing key partnerships with distributors and manufacturers.
  • Managed client accounts, negotiated contracts, and delivered business development initiatives in competitive markets.
  • Supported product development and promotional campaigns aligned with market trends.
  • Built durable commercial relationships across culturally diverse markets over a sustained 11-year period.

Education

– Waterford Institute of Technology

– Presentation Convent

Skills

Sales and Business Development

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