Copy Manager at DICK'S Sporting Goods (2004-11 – 2007-04)
Created a consistent brand voice for all forms of customer communication.
- Supervised all retail signage, sale circulars, and various marketing and customer loyalty writing responsibilities.
- Interviewed, hired, monitored workloads and evaluated production of all writers.
- Partnered with an outside advertising firm to create a unique, product-driven mailer called a Magalog, which featured specific product stories, as well as seasonal and theme-based product introductions.
- Collaborated with various departments to ensure copy themes and timelines were satisfied.
- Communicated with Merchants to ensure product copy accuracy.
- Wrote and delegated customer email blasts for special events and programs to increase retail and on-line sales traffic.
Copy Manager at Eddie Bauer (2000-04 – 2004-10)
Managed copy production of multiple apparel catalogs simultaneously; 7-8 catalogs per season; 28-32 catalogs per year.
- Wrote copy for multiple apparel catalogs simultaneously.
- Acted as Copy Lead for every apparel catalog, ensuring the copy team satisfied its time-sensitive milestones during all stages of the print production cycle.
- Directly supervised 2 full-time writers; assigned projects to all staff and freelance writers.
- Represented copy team during project meetings and catalog process summits.
- Communicated frequently with Creative Editors, Art Directors, Page Designers, Project Managers and Merchant partners to ensure copy was meeting objectives.
- Served as the liaison between the catalog, international and e-commerce writing teams.
- Provided personnel management for the catalog copy staff; interviewed writing candidates and gave guidance to new writers during their first 60 days.
- Monitored the copy production of catalog collateral pieces, including marketing and credit inserts, inkjets and order forms.
Direct Mail & Media Copywriter at BLAIR Corporation (1991-07 – 2000-04)
- Wrote, edited and proofread print advertisements targeted to 60+ market.
- Collaborated with fashion and home furnishings merchants to ensure product description accuracy.
- Supervised and edited work of new writers.
Owner at Cathy's K9 Kids, LLC (2012-08 – 2019-08)
- Assess dog owners' training needs based on behavioral issues, dog's personality & clients' physical and emotional capabilities.
- Create a customized dog training plan for each client/dog team based on dog's personality and pet owner's goals.
- Instruct pet owners how to stop unwanted canine behaviors.
- Monitor learning progress to ensure clear communication between owner and dog.
- Write and design all educational, marketing and public relations materials such as training instructions, articles, brochures, website content, blogs and monthly newsletters.
- Attend seminars, workshops and conferences to continue learning a variety of canine training methods, as well as improve human communication, marketing and teaching skills.
Owner at Cathy's K9 Kids, LLC (2019-08 – Present)
- Assess dog owners' training needs based on behavioral issues, dog's personality & clients' physical and emotional capabilities.
- Create a customized dog training plan for each client/dog team based on dog's personality and pet owner's goals.
- Instruct pet owners how to stop unwanted canine behaviors.
- Monitor learning progress to ensure clear communication between owner and dog.
- Write and design all educational, marketing and public relations materials such as training instructions, articles, brochures, website content, blogs and monthly newsletters.
- Attend seminars, workshops and conferences to continue learning a variety of canine training methods, as well as improve human communication, marketing and teaching skills.
Owner at Fur-Ever Friends Pet Services, LLC (2008-04 – 2012-02)
- Offered personalized pet sitting services in clients' homes.
- Completed an intense, hands-on Dog Trainer program in order to become a Certified Professional Dog Trainer to expand services and grow company visibility.
- Provided reliable, friendly customer service 7 days a week without employees or volunteers.
- Consistently returned client phone calls and emails within the same business day.
- Created all marketing and client learning materials.
- Created company website and kept its content fresh and relevant to clients and prospects.
- Attended local animal rescue fundraisers to gain prospective clients.
