Founder & Lead Social Media Strategist - Lani Media House - Los Angeles, CA
(2024-09)
- Founded and scaled a high-impact social media agency serving DTC product-based brands and service providers with monthly retainers up to $4.5K+.
- Led end-to-end strategy development, from content ideation and campaign planning to platform execution and reporting across Instagram, TikTok, Facebook, and more.
- Built and optimized trend-driven content calendars that consistently boosted brand visibility, increased engagement rates, and accelerated audience growth.
- Produced and edited viral UGC videos resulting in 26M+ organic views and over $200K in client revenue.
- Hired and managed a multidisciplinary team of editors, engagement specialists, and project managers to deliver high-quality creative at scale for high-retainer clients.
- Designed and executed monthly reporting systems, engagement strategies, DM-based customer service flows, influencer outreach practices, and trend research.
User Experience Designer - Victoria's Secret & Co. - Columbus, OH
(2023-05)
- Created a product roadmap to enhance overall user experience by aligning with key stakeholders, conducting user interviews, developing a business model, and go-to-market strategy to identify and decrease customer pain points.
- Redesigned navigation menus to reflect improved customer experience suggested by design testing conducted through evaluative UserZoom interview sessions on 10+ participants and data analysis touch-base meetings.
- Enhanced and revamped website flows, reducing the frequency of misdirected customer service queries by 25% and increasing traffic to previously neglected collection pages.
- Aligned requirements and implemented stories from concept to production-ready features by collaborating closely with Front & Backend Developers to execute mobile web and desktop deliverables seamlessly.
Social Media Manager & Content Creator - Playpals Montessori Toy Subscription Box - San Mateo, CA
(2026-01 - 2026-10)
- Managed Instagram, TikTok, Facebook, and LinkedIn for a sustainable toy subscription brand, publishing 12-15 posts per month including carousels and cohesive feed layouts.
- Shot and edited social-first and professional content in studio on the iPhone 17 Pro Max, Canon G7X, and Sony ZV-E1.
- Planned and optimized Meta ad campaigns, reaching a $0.15 CPC and a 10.99% CTR, well above the typical 1–2%.
- Ran end-to-end UGC campaigns: sourced and contracted creators, negotiated rates, wrote scripts, shotlists, and briefs, reviewed deliverables, client feedback and processed payments.
- Built the content strategy and monthly analytics decks, driving 400,000 views in the first 3 months of working together.
- Owned the client portal, communications, content calendar, and approval and feedback loops from concept to publish.
