Tyler Hysko

Spearhead multi-channel content strategies across TikTok and Instagram, engineering high-retention campaigns that drove over 115,000+ followers and sustained top-tier engagement metrics Direct end-to-end editorial calendars and visual direction for 100+ branded campaigns, collaborating directly with global leaders including L'Oréal and Kiehl's Oversee full-funnel content workflows from scripting and aesthetic shot composition to post-production editing, copy variations, and scheduled publishing

Social Media Strategist & Content Lead - Antinea Agency - Remote

(2025-08)

• Spearhead multi-channel content strategies across TikTok and Instagram, engineering high-retention campaigns that drove over 115,000+ followers and sustained top-tier engagement metrics
• Direct end-to-end editorial calendars and visual direction for 100+ branded campaigns, collaborating directly with global leaders including L'Oréal and Kiehl's
• Oversee full-funnel content workflows from scripting and aesthetic shot composition to post-production editing, copy variations, and scheduled publishing

Founder & Social Media Manager - The Peer Edit Agency - Hybrid

(2025-01)

• Direct full-service social media management for brand clients, orchestrating monthly editorial calendars, multi-platform publishing schedules, and cohesive aesthetic grid curation
• Direct and capture professional product and lifestyle photography and short-form videography (Fujifilm/DJI/Sony), ensuring high-converting, platform-native brand storytelling
• Translate client goals and brand guidelines into high-performing short-form video strategies (Instagram Reels/TikTok), analyzing performance data to optimize reach and retention

Social Media & Content Coordinator - Mione Management - Remote

(2021-02 - 2024-12)

• Managed cross-platform scheduling and visual brand consistency across client channels, establishing strict editorial timelines and aesthetic feed cohesion
• Utilized Canva and Photoshop to design static graphics, curated carousels, and promotional assets aligned with target demographic behaviors
• Researched trending audio, hooks, and formats to build video content strategies that yielded a 90% increase in brand reach and an average 55% lift in conversion rates

Licensed Esthetician State Certification - Douglas J Institute (2021)

Coursework - Business Administration - Schoolcraft College (2017 - 2021)