Art Director & Motion Designer at Xbox Studio (2022-01 – Present)
- Directed end-to-end art direction for dual on-site LED wall virtual production stages and global remote broadcast environments, architecting complete broadcast identity packages — motion graphics, stingers, lower thirds, and holding states.
- Deployed multi-modal generative AI workflows (Higgsfield, Seedance, Midjourney, Google Flow) to accelerate concept prototyping on fast-pivot, large-scale global marketing events while preserving digital-to-physical brand consistency.
- Built custom VFX production pipelines from scratch, streamlining asset workflows across multiple studio departments.
- Partnered with 30+ Xbox and external communications producers to translate global brand strategy into high-fidelity productions.
- Bridged digital and physical design through high-resolution printed stage extensions, signage, and environmental branding.
- Engineered structured media asset libraries that streamlined studio file transfers, translating complex technical pipelines into clear guidance for non-technical stakeholders.
Senior Motion Lead at Microsoft — Modern Life, Search & Devices Creative Studio (2016-10 – 2021-12)
- Led end-to-end video production and high-fidelity 3D motion design across Microsoft's multibillion-dollar MLS&D ecosystem, including Surface, Windows, Teams, and M365.
- Directed localization, customization, and versioning of video assets across all global owned-and-operated channels — social media, retail websites, and internal platforms.
- Designed immersive, large-scale experiential content for premier digital signage installations, including the New York Cube and LA Live broadcast spaces.
- Spearheaded specialized brand collaborations, owning complete concept, layout, and asset creation for the official Windows 10 NASCAR vehicle wrap and driver racing uniform.
3D Generalist/Motion Designer at Microsoft — Windows Brand Team (2013-06 – 2016-12)
- Partnered with a cross-functional team of 30+ producers, project managers, and creative agencies to engineer high-impact 3D animation and photorealistic product assets.
- Architected and maintained a local render network powered by Deadline render management, accelerating high-resolution print rendering workflows.
- Produced multi-platform marketing assets, executing complex hard-surface modeling, texturing, and rendering in Maya, V-Ray, and After Effects.
- Delivered premium visual media across key business units, including retail attract loops, OEM partner videos, and global broadcast spots.
- Designed high-stakes creative presentations and visualizations tailored for C-level executive keynotes and major corporate events.
3D Generalist/Motion Designer at Microsoft — Retail (2011-01 – 2013-06)
- Accelerated 3D content production efficiency 15x through custom workflow automation and pipeline optimization.
- Engineered technical production pipelines for flagship retail video wall digital displays, spanning hardware, software, and Xbox launch campaigns.
- Constructed photorealistic, real-time interactive models of retail environments using Maya and Unity 3D.
- Programmed interactive application features and user interfaces using Unity, Python, and JavaScript.
