Chelsey Hancock

Strategic product and digital platform leader with experience driving growth, customer engagement, and technology transformation across financial services, healthcare, cybersecurity, and digital health. Proven success leading product strategy, portfolio management, and cross-functional teams while delivering customer-centric solutions spanning mobile applications, web experiences, Salesforce ecosystems, enterprise SaaS platforms, and cybersecurity products. Experienced in startup and acquisition environments within large enterprises, building scalable products from concept through launch, evaluating emerging technologies through pilots and proofs of concept, and aligning investments to measurable business outcomes.

Recognized for translating customer needs, market opportunities, and technical complexity into innovative products that increase adoption, operational efficiency, revenue growth, and customer satisfaction.

Senior Product Consultant at Thrivent Financial (York Solutions) (2025-11 – Present)

• Defines product vision focusing on improving the user experience, tool enablement strategy, and roadmap prioritization to deliver measurable business outcomes.
• Leads product discovery and stakeholder engagement efforts, translating user insights into prioritized investments and measurable outcomes supporting digital user journeys and telemetry across Salesforce, 3rd party SaaS, and internal data systems.
• Partners across business, technology, and operational teams to deliver scalable solutions that improve user experiences and organizational effectiveness.
• Facilitates executive reviews and strategic planning discussions, providing data-driven recommendations that support informed decision-making.
• Coach teams on Agile product practices, continuous improvement, and customer-centric delivery approaches.
• Build strong partnerships with stakeholders to support platform adoption, capability growth, and long-term value realization.
• Serve as a trusted product leader, aligning strategy and business decisions to deliver measurable outcomes.

Lead Product Manager at Optum, UnitedHealth Group (2024-07 – 2025-11)

• Led product strategy, roadmap, and release management for mobile and web-based digital experiences, overseeing delivery across the platform while improving scalability, adoption, and customer engagement.
• Managed and built a new product team supporting multiple engineering groups across complex digital ecosystems.
• Led design and launch of an executive KPI reporting dashboard, providing visibility into regional advisory performance, client outcomes, and overall operational health.
• Owned product vision, user experience, and go to market strategy for the product portfolio's technology capabilities.
• Led end-to-end lifecycle governance across the Salesforce platform focusing on high value capabilities to deliver 25% faster data processing through platform and data pipeline modernization.
• Facilitated client and user-feedback for iterative product improvements resulting in +20% user satisfaction.
• Directed identity and access modernization (SSO, MFA), strengthening security while reducing login time.

Senior Product Manager at Optum, UnitedHealth Group (2022-11 – 2024-07)

• Led product and platform transformation initiatives for the advisory and consumer portfolio, integrating acquired capabilities and modernizing customer-facing technology platforms.
• Directed Salesforce implementations supporting customer acquisition, engagement, and service experiences.
• Partnered with executive leadership to evaluate strategic investments, pilots, and emerging technologies.
• Drove strategy and launch of new digital products for the advisory and consumer portfolio across health, banking, claims, advisory, and AI-enabled experiences.
• Delivered a 30% reduction in user drop-off through customer research, usability testing, and experience-led design.
• Established portfolio-level KPIs and executive reporting for adoption, engagement, performance, and compliance.
• Managed and developed product managers and business analysts, setting direction and driving outcomes.

Product Manager at UnitedHealth Group, Ventures & Acquisitions (2020-09 – 2022-11)

• Directed product strategy for the digital coaching platform supporting the health advisory experiences, scaling capabilities, and delivering value across the health and wellness portfolio.
• Led enterprise platform strategy and integrations across Salesforce Health Cloud, Sales Cloud, Marketing Cloud, and third-party SaaS solutions, improving customer engagement, operational efficiency, and business visibility.
• Delivered sales, client implementation, and marketing KPI dashboards to drive business and investment decisions.
• Established and operationalized KPI dashboards to provide executive visibility into engagement, feature utilization, conversion, and behavioral trends, directly informing roadmap prioritization and investment decisions.
• Drove cross-functional alignment across design, engineering, and business leadership through recurring cadences.

Senior Program Manager at UnitedHealth Group, Ventures & Acquisitions (2017-09 – 2018-06)

• Led implementation and modernization of the health advisory user-interface platform on Salesforce spanning Health, Marketing, Sales, and Service Clouds—delivered successful integrations and capabilities.
• Partnered with executive leadership to define platform strategy, KPIs, and a marketing and sales growth roadmap aligned to client and business outcomes.
• Presented quarterly business reviews with sales, marketing, and client delivery data to show progress and growth.

Account Specialist at Target Corporation (2012-09 – 2015-03)

• Owned regional in-store experience portfolio strategy across clinical, pharmaceutical, and grocery business lines—aligned merchandising, guest experience, and go-to-market execution to enterprise product and growth objectives.
• Managed product and customer outcomes for a portfolio of clients, delivering SaaS solutions that improved retention, satisfaction, and account growth.

Bachelor of Science in Business and Marketing – University of Minnesota, Twin Cities

Certificate in Professional Management – St. Thomas Opus College of Business, MN