Cheryl S

Experienced in managing operations, strategic planning, and event coordination, bringing strong problem-solving and decision-making skills to drive business success. Skilled in customer relationship management, vendor coordination, and small business operations, with a focus on fostering community engagement and creating high-impact experiences. Adept at streamlining processes and delivering results in dynamic environments.

Co-owner - Hometown Events & Pop-Ups

(2024-02)

Local event planning company focused on vendor markets, driving traffic, small business promotion, and community engagement.

• Plan and execute high-traffic markets, seasonal events, and pop-up events from concept to completion.
• Built strategic partnerships to increase visibility and attendance.
• Source and coordinate vendors, food trucks, workshops and entertainers to deliver diverse, engaging events.
• Manage event logistics, including site layout, permitting, setup/breakdown, and on-site operations.
• Lead marketing efforts via social media, email campaigns, press releases, event postings and local partnerships to boost event awareness.
• Foster strong community and business relationships to support collaboration and repeat participation.

Leasing & Property Operations Assistant - Good Harbor Management & RTO Management

(2024-03)

On call, part time

• Facilitate property showings and leasing support for both commercial and residential properties, working closely with local property managers.
• Responsible for Bi-Monthly Property Inspections
• Conduct in-person showings for retail and apartment spaces, delivering timely and professional service to prospective tenants.
• Collaborate with property management teams to address tenant needs, oversee property upkeep, and coordinate maintenance with vendors.
• Coordinate with vendors for repairs and cleaning, maintaining property standards and enhancing the tenant experience

Community Office Manager - Agora Coworking

(2023-02 - 2025-03)

Managed daily operations and community engagement for a shared workspace and hybrid office environment, supporting both the member experience and brand growth.

• Provided guided tours to prospective tenants, showcasing property features and amenities and communicated the benefits of available spaces to meet clients' business needs
• Delivered responsive and empathetic customer support, resolving issues quickly and enhancing member satisfaction.
• Ensured smooth day-to-day operations through proactive problem-solving and clear communication.
• Planned and executed community-focused events (workshops, networking, and professional development) to foster engagement and collaboration.
• Led social media and digital marketing efforts to grow brand visibility and member acquisition and utilized CRM tools to manage email marketing, newsletters, press releases, and event promotion.
• Provided business support services to members: admin assistance, communication management, handling incoming mail, creating Google Business Profiles.
• Cleaned and organized office, maintaining orderliness and reducing contamination.
• Addressed and resolved client or customer inquiries to foster superior standards of service.

Customer Success Coach - Friendemic

(2022-02 - 2022-06)

• Led client strategy sessions to analyze digital marketing, reputation management, SEO, and social media strategies, providing tailored recommendations for U.S. dealerships.
• Delivered comprehensive training to clients on software usage, customer service best practices, and online reputation enhancement, resulting in improved customer feedback and reviews.
• Created and presented data-driven performance reports, offering actionable insights to optimize dealership online presence and marketing efforts.
• Focused on customer retention by providing ongoing support and resources to ensure client success in meeting their business goals.

Client Experience & Marketing Manager - Highland Park Ford Lincoln

(2013-02 - 2022-02)

• Delivered high-touch customer service, resolving escalated concerns with empathy and professionalism to drive repeat business and brand loyalty
• Managed dealership websites, social media, Google Business Profiles, and review platforms, creating branded content to boost engagement and retention
• Supported digital marketing campaigns (Google Ads, SEO, SEM), increasing visibility and lead generation
• Coordinated vendor relationships, recruitment efforts, budget tracking, and travel logistics in alignment with dealership goals
• Certified in Luxury Customer Service through Lincoln Way, Ford Customer Experience, and Lincoln White Glove Training, with expertise in serving high-net-worth clients
• Created and executed promotional and email campaigns that generated leads and increased sales
• Monitored and optimized campaign performance using web analytics
• Represented the dealership at industry events, influencing marketing strategy and communications

Childcare Teacher & Director

Previous experience

B.A. - Business Communication / Public Relations - University at Buffalo

A.A.S. - Early Childhood Education - Cazenovia College

Real Estate Certification - Coldwell Banker/Real Estate Express

Art Therapy Life Coach Certification - Transformation Academy (Accredited)