Chloe Cao
Product Designer
Talent
Seattle, City of Seattle, King50 USD/hourMember since August 22, 2024
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About
Halo, I’m Chloe, a multidisciplinary designer specializing in creating innovation ✨ product development 🚀 and user-centric solutions. 🎯
Experience
Web Designer @ Puget Sound Asthma Coalition
• Redesigned the Puget Sound Asthma Coalition's website in collaboration of the University of Washington Tacoma and the Tacoma-Pierce County Health Department, boosting its online presence and support for asthma initiatives.- Applied wireframing, layout design, and human-centered design principles, earning positive feedback from 83% of users.
- Conducted research on website requirements and cost comparisons, providing detailed analysis to guide design decisions.
- Worked with public health experts to ensure the content aligned with the coalition’s mission, enhancing awareness and support for asthma initiatives in Pierce County and Washington State.
Design Researcher @ Global Innovation and Design Lab
• Hosted Unboxing Creativity Life Skills Workshop, promoting Double Diamond, ideation, and prototyping, engaging 15 students and boosting social media engagement by 36%.- Achieved about 77% efficiency gains in brand recognition by employing user-centric approaches, and creating prototypes for a new logo, website layouts, and communication templates.
- Executed design thinking principles to assist 250+ participants in addressing poverty and ALICE issues at the United Way-funded Poverty to Possibilities Summit through ideation, affinity mapping, and prototyping.
- Promoted inclusive design principles at the Global Innovation and Design Lab, fostering student engagement in community-based projects to enhance undergraduate design research methods and design thinking skills.
Editorial Photographer @ Muse at UW
• Produced high-fashion editorial imagery for Muse at UW, highlighting the fashion and style of University of Washington students.- Collaborated with club members to create impactful fashion photoshoots, effectively conveying current trends.
- Utilized advanced post-processing techniques to enhance images, ensuring a consistent and polished aesthetic for Muse at UW's social media and fashion editorials.
Photographer @ Make Art with Purpose
• Reported on cultural experiences and art content creation for Make Art with Purpose (MAP) during the summer program at Yonsei University, Seoul, Korea.- Collaborated with MAP's director, adapting to diverse settings, and creative demands to convey attraction essence and support the organization's mission.
Social Media Coordinator @ Tacoma Community College
• Promoted at least 3 events on social media successfully and enhanced marketing strategies both online and in-person, achieving a 216% increase in student engagement on Instagram, growing the follower count from 200 to over 700.- Researched audience preferences and current trends to develop engaging text, image, and video content.
- Designed social media posts for updates and changes, ensuring the implementation of effective strategies.
- Analyzed social media metrics to track performance and adjust strategies, improving overall reach and engagement.
Education
University of Washington, Bachelor of Arts - Photo/Media Concentration
- UW Rome Center - Art and Art History in Rome: Materials, Making, Meaning
- Yonsei University - CIEE Yonsei University International Summer School
- UW Tacoma - Minor in Innovation and Design
- Activities and societies: Muse at UW & Husky Taekwondo
