Chris Mays

Versatile Senior Marketing Writer and Content Strategist with over 20 years of experience driving brand engagement, product launches, and B2B/B2C demand generation. Adept at integrating AI tools across all marketing initiatives—combining prompt writing, trained skill creation, and brand messaging strategies to produce high-performing copy for blogs, paid media, and multi-channel campaigns.

Marketing Writer - Level Access - Remote

(2024-07 - 2026-10)

• Authored compelling content centered on digital accessibility, compliance solutions, and enterprise software offerings.
• Drove record-breaking paid media engagement for a major campaign launch (Summer 2026) with high-converting ad copy and scroll-stopping creative hooks.
• Drafted and optimized high-converting blog posts, paid media copy, and demand generation assets aligned strictly with brand messaging guidelines.
• Championed team AI workflows, cutting content creation time.

Senior Sales & Marketing Copywriter / Content Strategist - ConsumerDirect, Inc. - Irvine, CA

(2021-04 - 2022-03)

• Served as lead content strategist for a consumer credit app company (60+ employees), executing comprehensive B2C and B2B copy strategies to drive app engagement and user retention.

Communication Manager - Youngevity - San Diego County, CA

(2017-10 - 2021-04)

• Oversaw external communications across all marketing channels to ensure a consistent, compelling brand voice.
• Spearheaded national health campaign (ygybetterhealth.com), increasing distributor engagement and driving direct product sales.
• Co-led promotional efforts for the 2018 annual convention, resulting in record attendance of over 2,000 attendees.
• Managed PR content and external agency interaction for major brand initiatives and campaign launches.

Senior Copywriter - LifeWave - San Diego, CA

(2014-05 - 2017-09)

• Record Launch Performance: Spearheaded the global launch of flagship fitness product, WinFit, generating nearly $18 million in opening-weekend sales (a company record).
• Award-Winning Submissions: Authored award-winning corporate submission to the Direct Sales Association (ETHOS Award).
• Brand Strategy: Created effective brand identity strategies and messaging for key product launches while leading cross-departmental growth initiatives.
• PR & Media Placement: Partnered with external PR firm to draft press releases, feature stories, and secure strategic placement across key media outlets.

Senior Copywriter - BancVue (Now Kasasa) - Austin, TX

(2008-04 - 2013-10)

• B2B Content Leadership: Managed B2B marketing content directly targeting over 1,300 community banks and credit unions nationwide.
• B2C Campaign Management: Developed customer-facing content on behalf of partner institutions, significantly increasing account holder acquisition.
• Brand Creation: Helped build and launch the national financial brand Kasasa, driving long-term customer retention and brand equity.

Copywriter - Agency 689 - San Diego, CA

(2006-09 - 2007-10)

• Served as brand strategist for boutique marketing agency, delivering creative direction and copy for diverse client initiatives.

Associate Degree - Graphic Design - Platt College

Journalism Studies - Oregon State University