NIMBLY, GLOBAL INSIGHTS AGENCY 2022 - 2022
Insight Strategist
Progressive Insight Strategist sourcing, analyzing, and synthesizing information into actionable insights aiding the company with overcoming marketing challenges, identifying new opportunities, facilitating growth, and connecting with the audience. Collaborate with cross-functional teams to develop brand partnership strategies driven by brand and consumer insights.
- Influential Brand Strategist partnering with several multinational brands such as Old El Paso, David’s Bridal, Yankee Candle Company, and Toyota Motor Corp to establish a strategic vision through a consumer-first tailored approach.
- Designed, shaped, and implemented a mixed-used qualitative and quantitative market research study for a national RV brand by conducting 20 recorded in-home ethnographic interviews across 3 geographic regions to produce a 5-minute investor video to introduce a new 3-pillar brand strategy.
- Successfully championed and implemented two company-wide initiatives including the development of an automated project calendar that drastically improved visibility and organization throughout the entire company.
- Oversee research organization, prioritized roadmaps, and interpreted data from a customizable 10-week consulting research project that translates gathered data into actionable insights.
- Unlocked consumer insights and connected with cultural and industry trends to construct inspiring strategies that exceeded the client’s goals and delivered a remarkable user experience.
- Intuitive, articulate, and analytical expert able to control data insights and client feedback to guide decision-making and positively impact program performance. Celebrated for capturing inspiring, informative, groundbreaking, and industry-leading market research by observing and soliciting feedback from consumers and clients.
ONRAMP CORPORATE IDEA ACCELERATOR
2018 - 2022
Product Manager
Instrumental Product Manager spearheading product line development in a multi-project setting, including branding, specifications, and promotions. Passionate leader driving four cross-functional teams with 25+ direct reports in new product introduction and positioning.
- Championed strategy, discovery, product planning, product development, product sales, and client engagement for the following fortune 500 companies; Honda Motor Company, Procter & Gamble Manufacturing Company, JPMorgan Chase & Company, J.M. Smucker Company, and Campbell Soup Company.
- Awarded a $200K budget to expand product development for one of the leading marketing and manufacturing fruit spreads with a portfolio of 40+ brands found in 90% of U.S. homes.
- Conducted research by partnering with 5+ academic institutions forming children’s focus groups of 20+ students to create a test market and obtain research on how to boost the Smucker’s brand, resulting in the invention of a nationwide product sold in thousands of stores worldwide.
- Achieved over $2M of internal funding for new product development, planning, delivery, and implementation for 150+ projects, aligning with the company’s growth strategy resulting in seven successful product market implementations.
- Examined, quantified, and communicated consumer market opportunities while analyzing competitive landscapes and validating solutions for future products.
THE OHIO STATE UNIVERSITY, CENTER FOR INNOVATION STRATEGIES
2019 - 2022
Program Manager
Tenacious decision-maker executing custom-built programs and workshops, advancing the Centers’ revenue by 140%, and leading all aspects of complex and large-scale program offerings to meet the business objective and thriving in a fast-paced, deadline-driven environment while attentive to details and conscious of time. Always willing to go the extra mile to ensure 100% client satisfaction.
- Chaired significant proposals, including project planning, deliverable performances, and supervising brand audits on innovation portfolios.
- Headed the management of products through all phases, from initial product planning, proposal preparation, contract negotiation, formal testing, validation, and product transition.
- Energetic and informative public speaker facilitating 100+ design thinking workshops and exercises
- Effectively managed a budget of up to $1.5M per the organization's mission, vision, and long-term goals.
- Excel in driving consumer engagement and retention through cultivating brand awareness and creating unique content designed to exceed organizational goals.
