Manager of Strategy at Planning at Spark Foundry
Send a job offer directly to this candidate
I am currently a Manager of Strategy and Planning at Spark Foundry with a wealth of experience on the publisher side having served as an Account Manager at Walmart Connect and an Ad Sales Planner at Disney Ad Sales and Discovery Communications.
As a manager of strategy and planning at Spark Foundry, I have managed Citi's account across all mediums and properties of their business, strengthening my expertise in account management, managing of financial documents, and tactical presentations.
As an Account Manager for Walmart Connect, I held the responsibility of managing Johnson & Johnson's account across various brands such as Baby, OTC, and Hair Care. My role as both an internal and client liaison has enabled me to handle all deliverables pertaining to campaign management, including reporting, creative, and general campaign execution, and strategy. As account manager from pre-RFP to post-RFP phase I provided clients with status updates from our reporting team and optimized campaigns towards key metrics and KPIs.
My experience at Disney Advertising Sales proved relevant as well. While there I collaborated with cross-functional teams to develop comprehensive digital media plans that aligned perfectly with the needs of the client. Throughout my time there, I worked cross-functionally with internal team members and externally with multiple agencies to tailor media plans across the entire Disney portfolio that catered to individual client needs and campaign KPIs. Additionally, as a dedicated client liaison, I gained valuable skills in developing plan components, optimizing potentially under-delivering campaigns, and providing incremental opportunities. Finally, with a keen eye for analytics, I developed the ability to analyze delivery reports to observe trends and optimize campaigns to ensure full delivery while abiding by original campaign goals.
In my previous role at Discovery Communications, I developed comprehensive digital media plans based on individual client needs and campaign KPIs across multiple agencies. Moreover, as a Digital Ad Sales Assistant, I performed stewardship and optimization of over 120 ad campaigns booked on Discovery Communication's digital properties, communicating campaign reports and optimizing deliverables to meet campaign objectives.
Additionally, my previous experience at DIRECTV as a PPV and premiums coordinator and sports marketing coordinator equipped me with the skills necessary to work cross-functionally with several groups, contributing to the development and execution of successful marketing strategies.
I received my Bachelor of Arts in Business and Economics from Ursinus College
