Chrstopher Warner

Results-driven Paid Media & Growth Marketing Specialist with over two years of hands-on experience managing paid social advertising campaigns, content strategy, and performance marketing for a growing entertainment and media brand. Experienced in planning, launching, and optimizing Meta (Facebook & Instagram) advertising campaigns with $4,000+ in managed ad spend, implementing Meta Pixel and conversion tracking, developing automated marketing funnels, and producing high-performing creative content. Combines strong analytical skills with business intelligence experience using SQL, Tableau, and Excel to drive data-informed marketing decisions.

Passionate about helping brands scale through measurable digital advertising strategies and continuous campaign optimization.

Founder | Paid Media Manager | Growth Marketing Strategist - CW Music Group LLC / Shuffle & Repeat 502 - Louisville, KY

(2024-05)

Founded and manage a multimedia marketing company focused on artist development, event promotion, and digital marketing.

• Planned, launched, and optimized paid advertising campaigns using Meta Ads Manager across Facebook and Instagram for concerts, artist services, and community initiatives.
• Personally managed $4,000+ in paid advertising spend, optimizing campaigns through audience segmentation, creative testing, campaign budgeting, and performance analysis.
• Implemented Meta Pixel, custom conversion events, and conversion tracking to accurately measure campaign performance and improve return on advertising spend (ROAS).
• Built conversion-focused marketing funnels utilizing landing pages, ManyChat automations, and lead generation workflows to increase ticket sales and customer acquisition.
• Produced and managed over 100 pieces of short-form marketing content across TikTok, Instagram Reels, Facebook, and YouTube Shorts supporting both paid and organic campaigns.
• Executed A/B testing across creative assets, ad copy, audience targeting, placements, and campaign objectives to improve click-through rates and conversion performance.
• Monitored campaign KPIs including CTR, CPC, CPM, engagement rate, reach, impressions, and conversion metrics to continually optimize advertising effectiveness.
• Developed digital marketing strategies that increased event attendance, community engagement, and brand awareness throughout the Louisville market.
• Coordinated marketing initiatives with artists, venues, sponsors, photographers, videographers, and local businesses while managing campaign timelines and project execution.
• Utilized Meta Business Suite, ManyChat, SimpleTix, Square, and analytics reporting to manage customer engagement, ticket sales, and marketing performance.

Data Analyst Intern - Papa John's International - Louisville, KY

(2025-09)

• Develop SQL queries supporting pricing analysis, menu cost reporting, and operational business intelligence initiatives.
• Design Tableau dashboards and interactive visualizations enabling departments to monitor operational and financial performance through real-time reporting.
• Produced enterprise training videos supporting the nationwide rollout of Papa John's new workforce timekeeping system, improving employee onboarding and training consistency.
• Collaborate with cross-functional stakeholders to automate reporting processes and improve accessibility of operational data.
• Analyze business data using SQL, Tableau, and Microsoft Excel to identify trends, improve reporting accuracy, and support strategic decision-making.
• Create technical documentation and visual learning resources simplifying complex operational processes for end users.

Installation Technician - ADT - Louisville, KY

(2024-09)

• Install, configure, and troubleshoot residential and commercial security systems while delivering exceptional customer service.
• Diagnose networking, hardware, and connectivity issues utilizing strong analytical and problem-solving skills.
• Configure wireless devices, cameras, networking equipment, and smart home technologies.
• Communicate technical solutions clearly to customers while ensuring successful installation and system performance.

Warehouse Supervisor - UPS - Louisville, KY

(2022-08 - 2024-06)

• Supervised daily warehouse operations while leading teams in a fast-paced logistics environment.
• Managed workforce scheduling, employee coaching, training, and performance management.
• Utilized operational reporting and workforce metrics to improve departmental efficiency and productivity.
• Ensured compliance with company safety standards while maintaining high operational accuracy.

Bar Manager - I Love Tacos

(2021-06 - 2022-08)

• Managed inventory, vendor relationships, staff scheduling, and daily operations.
• Assisted with local marketing initiatives, event planning, and promotional campaigns.
• Utilized POS systems to analyze sales performance and customer purchasing trends.
• Trained employees across multiple restaurant locations while maintaining high customer satisfaction.

Associate of Applied Science - Information Technology - Jefferson Community & Technical College

Communication Studies - Indiana University Southeast