Coco St.Clement

Dear HR Professional,

My name is Coco St.Clement and my marketing background is:

IBM

Honeywell

Hewlett-Packard

JP Morgan Chase

AT&T

Motorola

I have 4 years at a major regional ad agency in Dallas followed by 5 years on Madison Avenue followed by decades of running my own advertising agency that included my own built-from-scratch international marketing network with partners in London, Paris, Dusseldorf, and Tokyo.

B2B and B2C technology and financial marketing

● IBM

● Hewlett-Packard

● Motorola Solutions

● Honeywell

● AT&T

● Expert in creating simplicity from complexity and communicating authentically

● Leads teams to greatness and shared success

● Works in Digital, Video, Print, Outdoor, POS, Events, and dynamic partnership development

● Ozzie Award - IBM

● Multiple Echo Awards - IBM

● Silver Microphone award – Best Copywriting

● Twice a judge for the ADDY Awards

Coco St.Clement spent her years on Madison Avenue working on brands such as Quaker Oats, Gallo wines, and AT&T. She also developed print and broadcast marketing for The Bank of New York’s retail business which in 2006 became JP Morgan Chase’s corporate trust business.

Through her own independent consultancy, Goodfriend/St.Clement, she has served as creative director for direct and trade advertising for IBM, Hewlett-Packard (formerly DEC), Motorola Solutions (formerly Codex/Motorola), and Honeywell (formerly Allied Signal). She is trusted with these national brands and often a sizeable production budget.

With both large and small client organizations that are strategically focused, Coco:

-creates marketing campaigns designed to meet client goals;

• develops strategic partnerships for co-branding opportunities;
• creates and designs events to build press; and
• tests messaging in various channels against results to inform

C-suite decisions

Working with smaller regional clients, Coco has provided communications and marketing support for community banks, financial investment companies, law firms, accounting firms, and insurance companies, creating programs for their B2B and B2C needs. These smaller client companies do not have professional marketing heads as part of their organization and often have not structured their operations to include marketing spend. For these clients she:

• works with their Board to develop a marketing budget;
• develops a marketing plan to meet their stated goals;
• builds a team of staff and vendors to execute; and
• reports routinely on progress and milestones

FUN FACT: Coco spent 4 years with a major ad agency in Dallas that later purchased Publicis in New York and built Publicis Groupe into a major player. Coco spent 5 years at a New York ad agency that, through a series of mergers, is also now Publicis Groupe. You can’t make this stuff up.

• Co-Founder of HottButton LLC, a pre-revenue digital platform created for a pre-COVID economy and that is currently on pause
• Created an international marketing network with partners in Paris, London,

Tokyo, and Dusseldorf

• Served on the Board of EAST MEETS WEST, a not-for-profit art organization,

raising money for the establishment of an international industrial design exhibit that was successfully mounted in the US, EUROPE, and JAPAN. Currently a co-founder of a not-for-profit committed to supporting art museums.

For relevance, see above. :-)