Courtney Gardner
High-impact Copywriter & Conversion Strategist
Hire this person
Send a job offer directly to this candidate
About
High-impact Copywriter & Conversion Strategist with 7+ years of experience blending clinical fluency (MSW) with growth marketing execution. Proven track record driving user acquisition (B2C) and therapist/provider onboarding (B2B) across SaaS and health-tech sectors. Expert at transforming complex clinical workflows, insurance frameworks, and psychological concepts into high-converting, trauma-informed digital experiences across landing pages, paid social, email funnels, and brand campaigns.
Experience
Clinical Content Writer (Contract) - Mentalyc - Walnut Creek, CA
(2023-06)
Author web content, blog articles, and educational materials for a behavioral health SaaS platform serving 10,000+ mental health professionals — translating clinical workflows, diagnostic concepts, and platform features into accessible, engaging language.
- Drive 20% organic traffic growth through SEO-optimized content that builds platform credibility and audience engagement among licensed clinicians and therapists.
- Maintain consistent brand voice across formats including blog, social media, and newsletter while adapting tone for both clinical professionals and general wellness audiences.
Founder & Copywriter - Ink & Impact Copy - Walnut Creek, CA
(2025-04)
Founded a copywriting consultancy specializing in trauma-informed, inclusive messaging for healthcare organizations and nonprofits — developing messaging frameworks, value propositions, and brand voice guidelines for multiple client brands simultaneously.
- Produce web copy, long-form educational content, thought leadership pieces, and campaign materials that translate specialized healthcare topics into clear, audience-centered language.
- Apply MSW-informed clinical knowledge to ensure content accuracy, appropriate framing, and alignment with behavioral health best practices.
Program Coordinator (Part-Time Employee) - The BRIDGE Lab Foundation - Walnut Creek, CA
(2024-08 - 2026-06)
- Produce newsletter content, multi-week email campaigns, and social media copy supporting fundraising and community engagement for a youth development nonprofit.
- Coordinate cross-functional communications initiatives with partner organizations, collaborating with leadership to align messaging with organizational goals.
Clinical Copywriter (Contract) - Theory About That - Walnut Creek, CA
(2021-09)
- Craft high-impact website copy, landing pages, and long-form blog content specializing in evidence-based modalities like CBT, DBT, and mindfulness frameworks for practitioners and mental health organizations.
- Develop strategic messaging frameworks and content themes that strengthen brand presence and drive measurable audience engagement.
- Drive 20% traffic growth through audience-centric storytelling across B2B and B2C verticals.
Copywriter - Upgrow - Walnut Creek, CA
(2022-07 - 2023-01)
- Developed web copy and campaign content for multiple client brands in a fast-paced agency environment, achieving a 25% lift in click-through rates through targeted, audience-focused messaging.
- Managed concurrent client projects under strict deadlines using Atlassian tools, coordinating with creative and strategy teams throughout campaign development.
Freelance Entertainment Journalist - Independent Magazine - Walnut Creek, CA
(2018-01)
- Write features, reviews, and long-form editorial content for a national publication, demonstrating sustained ability to produce polished, high-impact writing across formats and audiences.
Education
Master of Science - Social Work (MSW) - University of Pittsburgh (2016 - 2017)
Master of Science - Childhood Studies - University of Edinburgh (2014 - 2015)
Bachelor of Science - Social Work - Portland State University (2012 - 2014)
