Andrew Ishak
Impact-Driven Product Leader
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About
Analytical customer-centric, strategic product marketer with 10+ years of experience leading teams and cross-functional programs in 20+ countries. Avid learner, experienced in stakeholder management, assessing user needs and competitive landscape, formulating data driven product strategies, leading the development of products and innovative experiences that would exceed customers’ expectations to drive acquisition and retention profitably. Proven record of ownership, establishing strategic and analytical frameworks, articulating segmentation, value prop, positioning, and messaging to launch GTM strategies and executions for new/current products, features, and campaigns, while measuring ROI.
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Experience
Strategic product marketer with 10+ years of experience leading teams and cross-functional programs in 20+ countries. Experienced in stakeholder management, assessing user needs and competitive landscape, formulating data driven product strategies, leading the development of products and innovative experiences that would exceed customers’ expectations to drive acquisition and retention profitably. Proven record of ownership, establishing strategic and analytical frameworks, articulating segmentation, value prop, positioning, and messaging to launch GTM strategies and executions for new/current products, features, and campaigns, while measuring ROI.
Education
MBA, Maastricht University
