D'Shaunte Mcknight
CREATIVE STRATEGIST | BRAND ARCHITECT | VISIONARY PRODUCER
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About
Visionary Creative Strategist with 10+ years of experience transforming bold ideas into compelling brand realities across entertainment, fashion, and media. Known for an intuitive ability to see the full picture before the blueprint exists, I bridge creative vision and operational execution bringing strategy, storytelling, and identity into alignment. My background spans celebrity fashion styling, entertainment production, event execution, brand consulting, and military service, giving me a rare combination of discipline, adaptability, and inspired thinking.
I specialize in helping individuals and organizations discover and articulate their authentic identity then build the systems to bring it to life.
Experience
Creative Producer & Strategist - Clouds UP Entertainment
(2019-01 - 2022-12)
- Led end-to-end production strategy for music video projects, managing concept development, pre-production planning, on-set execution, and post-production delivery.
- Architected brand identity frameworks for entertainment clients, overseeing naming strategy, visual assets, and narrative positioning across all touchpoints.
- Pitched and developed original creative content concepts, translating abstract ideas into actionable production plans.
- Managed and tracked multi-project budgets, ensuring on-brand, on-time, and on-budget delivery.
- Served as liaison between agency partners, entertainment clients, and internal teams, maintaining clear communication and creative alignment.
- Documented and systematized brand efforts across the organization, creating repeatable processes for scale.
Co-Founder and Creative Director - Fashion + Bible
(2020-01)
- Co-founded and lead an editorial lifestyle brand at the intersection of faith, fashion, and beauty, dedicated to restoring women to their identity in Christ.
- Conceive and develop all editorial concepts, brand direction, and content strategy, translating spiritual vision into culturally relevant, visually compelling experiences.
- Design, execute, and host community events and workshops that create space for transformation, connection, and empowerment.
- Cultivate a growing community of women through purposeful programming, partnerships, and an authentic brand voice that bridges faith and lifestyle.
- Manage all operational aspects of event production including concept, logistics, vendor coordination, and budget.
Celebrity Fashion Stylist and Image Consultant, Co-Founder - K+D Styles
(2016-01 - 2022-12)
- Co-founded a full-service fashion styling and image consulting firm serving celebrity and entertainment industry clients.
- Developed cohesive brand image strategies for a diverse fashion client portfolio, ensuring visual identity aligned with personal and professional narratives.
- Directed creative vision for fashion shows, video shoots, photo shoots, live music concerts, musicals, and web series.
- Conducted local and international market research on emerging brands and trends, informing client strategy and creative direction.
- Managed on-set logistics including wardrobe, accessories, scheduling, and budget control.
- Built and sustained strong industry relationships with designers, agencies, and production houses.
Independent Image Consultant - Self-Employed
(2022-01)
- Continue to provide personalized image consulting and brand styling services to clients across entertainment, entrepreneurship, and media.
- Help clients define and project a polished, authentic personal brand through wardrobe strategy, visual identity, and style direction.
- Partner with creatives and business professionals to align their external image with their purpose, platform, and goals.
Brand and Creative Consultant - Independent
(2016-01)
- Consult with entrepreneurs, creatives, and emerging brands on brand identity, concept clarity, and go-to-market strategy.
- Facilitate ideation sessions to help clients uncover and articulate their authentic vision, translating raw inspiration into structured, executable brand strategies.
- Plan and execute brand activations, launch events, and experiential moments that deepen audience connection.
Pharmacy Technician - United States Air Force
(2007-01 - 2011-12)
- Managed records, dispensed medications, and prepared prescriptions in a high-stakes, compliance-driven environment honing precision, discipline, and attention to detail.
- Trained and motivated junior personnel in leadership, teamwork, and critical thinking through structured coursework and mentorship.
- Operated effectively under pressure across multiple work environments, demonstrating adaptability and mission-focused execution.
Education
Bachelor of Science - Interdisciplinary Studies (Concentration: Business & Biology) - Cameron University (2008-01 - 2013-12)

