Daniel Dannenberg

Creative Director who builds teams and systems that streamline production, leverages creative testing and AI tools to improve results, and brings experience across a broad range of B2B and B2C industries.

Creative Manager - Director at ATRA (2021-01 – 2026-01)

Paid Media Marketing Agency

• Scaled a 3-person creative team with structured workflows and testing frameworks, contributing to 3x departmental profitability over 5 years
• Built a CRO-driven testing framework that delivered 10–40% lift in key metrics, reduced CPL, and improved ROAS across paid social
• Established scalable production systems (Figma templates, asset pipelines, AI tools), reducing ad production time by ~40%
• Drove cross-functional creative strategy across paid social and landing pages, aligning messaging to funnel stage, improving lead quality and conversion rates
• Mentored and developed designers through regular one-on-ones, improving team autonomy, skill growth, and output quality
• Built and launched a custom AI-powered review app, cutting feedback friction and revision cycles across image, video, and landing pages

Art Director at Elevation Marketing (2018-01 – 2021-01)

Full Service B2B Marketing Agency

• Led art direction for an on-location photoshoot by coordinating cross-functional teams including photography and production
• Collaborated and helped lead cross-functional brainstorming sessions with mechanics and industrial designers for product development
• Directed integrated print and digital campaigns, leading junior designers and ensuring visual consistency with editorial, direct mail, web, email and display advertising

Designer - Creative Manager at Vertical Measures (2011-01 – 2018-01)

Internet Marketing Agency

• Expanded design services through cross-functional collaboration, contributing to 3x company growth
• Collaborated with content teams on ideation and strategy, later overseeing design execution as Creative Manager
• Directed creative strategy for top-of-funnel eBook campaigns, collaborating with writers and designers to deliver cohesive content marketing assets

Bachelor of Arts in Visual Communication – Arizona State University