Creative Manager - Director at ATRA (2021-01 – 2026-01)
Paid Media Marketing Agency
- Scaled a 3-person creative team with structured workflows and testing frameworks, contributing to 3x departmental profitability over 5 years
- Built a CRO-driven testing framework that delivered 10–40% lift in key metrics, reduced CPL, and improved ROAS across paid social
- Established scalable production systems (Figma templates, asset pipelines, AI tools), reducing ad production time by ~40%
- Drove cross-functional creative strategy across paid social and landing pages, aligning messaging to funnel stage, improving lead quality and conversion rates
- Mentored and developed designers through regular one-on-ones, improving team autonomy, skill growth, and output quality
- Built and launched a custom AI-powered review app, cutting feedback friction and revision cycles across image, video, and landing pages
Art Director at Elevation Marketing (2018-01 – 2021-01)
Full Service B2B Marketing Agency
- Led art direction for an on-location photoshoot by coordinating cross-functional teams including photography and production
- Collaborated and helped lead cross-functional brainstorming sessions with mechanics and industrial designers for product development
- Directed integrated print and digital campaigns, leading junior designers and ensuring visual consistency with editorial, direct mail, web, email and display advertising
Designer - Creative Manager at Vertical Measures (2011-01 – 2018-01)
Internet Marketing Agency
- Expanded design services through cross-functional collaboration, contributing to 3x company growth
- Collaborated with content teams on ideation and strategy, later overseeing design execution as Creative Manager
- Directed creative strategy for top-of-funnel eBook campaigns, collaborating with writers and designers to deliver cohesive content marketing assets
