Greg Palka

Creative director with 20 years in advertising and branded video, including 12 at Clear Channel Outdoor designing national out-of-home campaigns. Leads crews on set and still directs, shoots, cuts, and grades the work, so the idea a client buys is the one they get. Brands include Coca-Cola, American Express, Lady Gaga, and Estée Lauder. OBIE and MediaPost Digital OOH winner.

Founder | Creative Director - GP83

(2025)

Founded GP83 so clients get one person accountable from concept to final color. Work directly with brands and nonprofits: set the creative direction, lead the crew on set, then cut and grade the final work. Clients range from Greg Norman Collection, Estée Lauder, and Alba Botanica to the education nonprofit ISTE+ASCD.

• Full-Cycle Creative Pipeline: Run projects start to finish, from brand strategy and logo design through the shoot and motion graphics.
• Hands-On Production: Direct and execute on-set production, applying technical skill in camera movement, lighting, and FAA Part 107 certified aerial drone operation.
• High-End Post-Production: Lead post teams of up to eight, and personally cut and color grade every project in Premiere and DaVinci Resolve.
• Cross-Platform Deliverables: Design visual identities that work across every platform a client uses, from social and web to print and video.

Co-Founder | Director of Motion - TOMA

(2023 - 2025)

As co-founder of TOMA, directed and shot commercial work for lifestyle and luxury brands, from first concept to final cut. Ran camera, set the creative direction, and led a team of editors and motion graphics artists through edit, sound, and color in Premiere and Resolve.

Freelance Creative Director

(2018 - 2023)

Went independent after 12 years at Clear Channel Outdoor, working directly with brands as a designer, director, and editor. Built brand identities and logos, and directed and shot video campaigns. Handled design, cinematography, editing, and color on every project, with deliverables for social, web, and print.

National Art Director - Clear Channel Outdoor

(2012 - 2018)

Led design on digital, static, and motion campaigns for national advertisers including Coca-Cola, American Express, and Lady Gaga, and brought motion and storytelling to digital billboards from Times Square to markets nationwide. Mentored three junior designers and worked with sales and marketing to grow the company's digital side. Promoted twice in 12 years, from junior designer to art director.

Senior Designer - Clear Channel Outdoor

(2008 - 2012)

Designed static, digital, and motion billboards for high-volume national and regional campaigns. Worked directly with sales and marketing to turn client briefs into finished designs.

Junior Designer - Clear Channel Outdoor

(2006 - 2008)

Supported the senior design team on static and digital billboards for regional campaigns. Handled layout, typography, and photo retouching, keeping every piece within the client's brand guidelines.

Bachelor's Degree - Digital Arts - Full Sail University (2006)

Associate of Fine Arts - Bucks County Community College (2004)