Owner / Digital Marketing Consultant 09/2011 to Current
Daniel Lee Media Group | New York, NY
- Recruited, hired, and initially trained personnel, working to establish key internal functions and outline the scope of positions for clients
- Represented company and brand while responding to social media inquiries
- Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action to enhance client success.
- Expanded social media outreach for most clients by 20-35%
- Proactively engage with clients by phone, email, and in person, which helped established long-term, lucrative relationships.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Set individual goals for each month and worked hard to attain and exceed these milestones
- Monitored marketing campaign progress with web analytics
- Identified social media trends and developments to influence PR strategies
- Created and maintained new marketing campaigns, brand promotions, and product lines
- Built, implemented, and updated effective SEO strategies
- Helped clients develop website portals and social media pages to promote businesses
- Built and maintained media and coalition lists
- Created effective messaging using language, graphics, and marketing collateral
Artist Manager
04/2021 to 01/2023
Self Employed | New York, NY
- Oversaw budget and worked with artist to drive fiscal responsibility and profitability.
- Leveraged networks to identify and generate opportunities to increase exposure and revenue for clients.
- Managed portfolio of developing and established accounts to provide clients with strategic guidance.
- Established strong relationships to partner with and navigate artists with wide range of personality types.
- Stayed abreast of industry trends via trade publications, events and social media to keep artists at forefront of ever-changing landscape.
- Met with clients to discuss goals and develop strategies for career success.
- Negotiated with managers, promoters and union officials regarding client contractual rights and obligations.
- Managed business and financial affairs for clients such as arranging travel and lodging, selling tickets and directing marketing and advertising activities.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Generated over 1 million in show and publishing revenue.
Director of Communications
04/2017 to 04/2022
City Of Mount Vernon | Mount Vernon, NY
- Developed and managed Mount Vernon's first formal communications system to distribute government news and critical information
- Wrote and edited social media assets Logged and responded to online community complaints Ensured all government social media accounts maintained professional standard
- Wrote press releases and organized press conferences
- Developed successful offline Marketing strategies aimed at attracting new businesses and generating community engagement
- Utilized social media management platforms such as Hootsuite, Sprout Social, and Asana
- Collaborated with artists, photographers, and production team members to put together high-quality content
- Facilitated remarkable improvements on different platforms, including expanding follower numbers, growing click-through rates, and increasing engagement
- Developed and implemented communication strategies and information programs
- Managed, mentored, and developed social media team of 6
- Managed the design and launch of the City's temporary website and collaborated with Management Services to produce the final version.
- Successfully assisted in rebranding the City
- Built and maintained relationships with key clinicians, spokespeople, advocates, and opinion leaders.
Creative Director of Videography and Marketing
07/2016 to 05/2018
4 Square Peace Project | Mount Vernon, New York
- Determined optimal combination of media outlets for promotional campaigns and allocated resources according to consumer data analysis
- Coordinated launch of media campaigns with marketing, communications
- Handled external communications with media and public relations professionals
- Collaborated with media representatives to optimize coverage of special events
- Developed Social Media & Offline marketing strategies
- Built partnerships between local Government and organizations
- Developed productive relationships with bloggers, online media outlets and social media influencers
- Used analytics tools like Facebook Analytics to follow metrics and interpret results
- Worked with graphic designers, photographers and production coordinators to develop content
- Successfully elevated grassroots campaign's online footprint
- Assisted in program's overall success, and stopped gun violence for 3 months
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
Intern
04/2016 to 11/2017
Instyle Magazine | New York, NY
- Sorted and organized materials such as physical files, tracking spreadsheets and reports
- Performed post-production work, including assembling raw material, editing sound and sequences and providing final product within time and budget constraints
- Evaluated and selected scenes for pacing, entertainment value and continuity , trim shots and edit content
- Delivered edits with multiple camera angle choices, titles, graphics, audio and special effects
- Edited content in real time at events to deliver high-quality media content within short timeframes
- Inspected proofs to ensure quality of prints, adjusting and retouching as necessary
- Defined and recommended detailed solutions to capture images
- Photographed high-quality images for both print and internet distribution
- Performed advanced computer processing of images for assignments
- Analyzed social media campaigns and activities using Hootsuite to ensure effectiveness, making recommendations for enhancement
- Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages
Private First Class
02/2011 to 04/2012
United States Marine Corps | Washington D.C , MD
MOS 0231 (intelligence specialist)
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Prepared a variety of different written communications, reports, and documents.
- Participated in team-building activities to enhance working relationships.
- Maintained energy and enthusiasm in a fast-paced environment.
- Learned new skills and applied them to daily tasks to improve efficiency and productivity.
- Honorable Medical Discharge
