Danielle Anderson

Directed daily execution of marketing initiatives and organizational systems, partnering closely with the CEO to align strategies with business objectives. Manage daily client communications, overseeing the client intake process, and addressing administrative and service-related issues to ensure high levels of client satisfaction. Produced comprehensive campaign reports and insights that informed leadership decisions and improved performance outcomes.

Operations Manager at Upward Bounds Behavioral Health Center (2023-09 – Present)

• Directed daily execution of marketing initiatives and organizational systems, partnering closely with the CEO to align strategies with business objectives.
• Manage daily client communications, overseeing the client intake process, and addressing administrative and service-related issues to ensure high levels of client satisfaction.
• Produced comprehensive campaign reports and insights that informed leadership decisions and improved performance outcomes.
• Oversaw campaign budgets and maintained brand integrity across all marketing operations.
• Integrated emerging industry trends and tools to enhance marketing effectiveness and operational efficiency.

Digital Marketing Manager at Salesforce (2022-11 – 2023-02)

• Executed global digital marketing campaigns across APAC and EMEA regions, ensuring brand consistency and compliance.
• Managed multi-million-dollar marketing budgets and governed campaign processes to safeguard ROI.
• Collaborated with advertising agencies to optimize performance, delivering detailed reports to senior leadership.
• Incorporated cutting-edge digital strategies and tools to boost reach, engagement, and conversion rates.

Business Development Manager at WONGDOODY (2021-10 – 2022-06)

• Led full-cycle proposal development, producing high-quality submissions for competitive client bids.
• Coordinated cross-functional contributors to ensure timely, compelling, and client-focused proposals.
• Built and maintained a library of case studies and thought leadership materials to support business growth.
• Leveraged analytics to inform business development strategies and enhance win rates.

Product Owner at Fingerpaint Marketing (2021-05 – 2021-10)

• Prioritized and managed Jira backlog, optimizing sprint planning for web development initiatives.
• Authored Functional Requirement Documents (FRDs) to align creative, copy, and technical teams.
• Facilitated daily stand-ups, kickoffs, and review calls, ensuring smooth execution and quality assurance.

Digital Marketing Strategist & Copywriter at The Shift Network (2018-12 – 2021-02)

• Designed and executed digital strategies across SEO/SEM, email, social media, and display advertising.
• Increased engagement and visibility by building and optimizing the company's social media presence.
• Analyzed KPIs to optimize spend, maximize ROI, and identify opportunities for growth.
• Led A/B testing and conversion experiments to improve user experience and campaign outcomes.

Project Manager at Sinclair Social (2018-06 – 2020-09)

• Directed multiple marketing projects from initiation to completion, achieving 21.8%+ audience growth through budget and resource optimization.
• Established KPIs and implemented A/B testing to measure impact and refine campaigns.
• Presented project updates and results to stakeholders, strengthening client relationships.
• Coordinated community and event management for a high-profile client, driving brand engagement.

Bachelor of Arts in Political Science Prelaw – Michigan State University

Graduate Studies in Integrative Health Practices – Maryland University of Integrative Health