Operations Manager at Upward Bounds Behavioral Health Center (2023-09 – Present)
- Directed daily execution of marketing initiatives and organizational systems, partnering closely with the CEO to align strategies with business objectives.
- Manage daily client communications, overseeing the client intake process, and addressing administrative and service-related issues to ensure high levels of client satisfaction.
- Produced comprehensive campaign reports and insights that informed leadership decisions and improved performance outcomes.
- Oversaw campaign budgets and maintained brand integrity across all marketing operations.
- Integrated emerging industry trends and tools to enhance marketing effectiveness and operational efficiency.
Digital Marketing Manager at Salesforce (2022-11 – 2023-02)
- Executed global digital marketing campaigns across APAC and EMEA regions, ensuring brand consistency and compliance.
- Managed multi-million-dollar marketing budgets and governed campaign processes to safeguard ROI.
- Collaborated with advertising agencies to optimize performance, delivering detailed reports to senior leadership.
- Incorporated cutting-edge digital strategies and tools to boost reach, engagement, and conversion rates.
Business Development Manager at WONGDOODY (2021-10 – 2022-06)
- Led full-cycle proposal development, producing high-quality submissions for competitive client bids.
- Coordinated cross-functional contributors to ensure timely, compelling, and client-focused proposals.
- Built and maintained a library of case studies and thought leadership materials to support business growth.
- Leveraged analytics to inform business development strategies and enhance win rates.
Product Owner at Fingerpaint Marketing (2021-05 – 2021-10)
- Prioritized and managed Jira backlog, optimizing sprint planning for web development initiatives.
- Authored Functional Requirement Documents (FRDs) to align creative, copy, and technical teams.
- Facilitated daily stand-ups, kickoffs, and review calls, ensuring smooth execution and quality assurance.
Digital Marketing Strategist & Copywriter at The Shift Network (2018-12 – 2021-02)
- Designed and executed digital strategies across SEO/SEM, email, social media, and display advertising.
- Increased engagement and visibility by building and optimizing the company's social media presence.
- Analyzed KPIs to optimize spend, maximize ROI, and identify opportunities for growth.
- Led A/B testing and conversion experiments to improve user experience and campaign outcomes.
Project Manager at Sinclair Social (2018-06 – 2020-09)
- Directed multiple marketing projects from initiation to completion, achieving 21.8%+ audience growth through budget and resource optimization.
- Established KPIs and implemented A/B testing to measure impact and refine campaigns.
- Presented project updates and results to stakeholders, strengthening client relationships.
- Coordinated community and event management for a high-profile client, driving brand engagement.
