Danielle J

Over twenty years of proven successful experience in Management, Marketing, and Sales.

Solid ability to communicate in five languages: English, French, Spanish, Creole and proficient in Portuguese. A polished and dynamic skilled leader who is exceptional at building rapport with diverse ranges of clients and associates, utilizing effective verbal and written communication skills. Able to maintain a goal-oriented focus while leveraging strong abilities to drive results.

A dedicated organizer who identifies customer needs while developing and executing plans to exceed expectations and promote profits. Possesses an inspirational leadership style with the outstanding ability to build and maintain strong relationships. Acknowledged for driving accountability and excellence and developing people.

Area Director of Business Development - NOVUS LIFECARE - Kansas City, KS

(2023-07)

• Responsible for census development for both home health and hospice.
• Serves as Home Health and Hospice liaison between referral sources, interdepartmental teams, and patients.
• Generates and coordinates new home health and hospice business in both existing and new accounts, identifies new markets and maintains existing services.
• Educates the community and medical professionals/referral sources on home health and hospice services.
• Maintains comprehensive working knowledge of Novus LifeCare's markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.

Regional Director of Business Development - Ignite Medical Resorts - Kansas City, MO

(2022-07 - 2023-11)

• Served as a Hospital Liaison with 6 major hospitals in the Kansas City area for all Ignite locations.
• Established a strong business presence with target audiences including but not limited to Acute Care providers, physicians, and other healthcare professionals.
• Analyzed sales and Marketing metrics to assist facility in adjusting to operate at 95% occupancy or above.
• Worked with executive team to identify and manage risk that might prevent growth.
• Communicated with referral partners regularly to gain feedback of current performance and find ways to improve to continue exceeding expectations.

Regional Director of Marketing - Azria Health - Olathe, KS

(2021-07 - 2022-07)

• Responsible for developing and executing communication plans for targeted product line, services of the company.
• Grew market shares by working with hospital leaders and other referral partners to create and implement business development initiatives in conjunction with communities' strategic plan and priorities.
• Collaborated with companywide resources to achieve superior customer satisfaction.
• Oversaw some HR functions, hiring, development of new positions, annual evaluations, and training programs.
• Monitored and guided activities to assist in accomplishing quarterly accountability goals, along with providing direction in personnel development.

Regional Director of Business Development - Cornerstone Health Care - Kansas City, MO

(2016-11 - 2021-07)

• Oversaw the marketing efforts of 3 Skilled Nursing communities.
• Ensured the organization remained competitive and grow by identifying, assessing, and developing new business opportunities.
• Developed, coordinated, and implemented strategic marketing plans designed to increase existing business and capture new opportunities.
• Introduced the company to promising markets through product or service management and advertising.
• Developed accurate sales forecasts and reports that allowed managements to effectively capitalize on opportunities, manage issues, and measure performance.
• Defined appropriate sales structure and organization to achieve revenue targets.
• Evaluated trends and competitive strategies and provide feedback to company leadership team.
• Managed key customer relationship, participate in closing strategic opportunities and regularly participate in client sales activities.

Area Director Clinical Director of Admissions - Genesis HealthCare - Kansas City, MO

(2014-04 - 2016-11)

• Conducted clinical assessment of referrals for direct placement to 8 Genesis skilled nursing center.
• Supervised 18 admissions/marketing directors.
• Collaborated with center's admissions staff to ensure bed management is up to date reflecting all known patient reservations, census, forecasted discharges as well as all centers clinical capabilities and limitations.
• Established a strong business presence with target audiences including but not limited to Acute Care providers, physicians, and other healthcare professionals.
• Responsible for the steady, smooth flow of patient inquiries through the Genesis Network in a timely and seamless manner while achieving and exceeding target acceptance times.
• Build solid alignment between field sales team and marketing department while partnering closely with the head of marketing.

Regional Director of Sales and Marketing - The Tutera Group - Kansas City, MO

(2011-02 - 2014-04)

• Oversaw the marketing of 7 Skilled Nursing and 2 Assisted Living communities.
• Supervised a staff of 14 admissions and marketing coordinators.
• Created and executed strategic marketing plans company-wide with clear goals and priorities.
• Trained, mentors, and coached on effective sales and marketing strategies.
• Maintained and analyzed data regarding referrals and census trends to provide directions to the region to meet expectations.
• Builds and maintained strong relationships.
• Designed and develops promotional materials for the respective communities.
• Provided metrics and measurements of media channels, advertising efforts and overall brand development.

Regional Director of Sales and Marketing - Americare Systems Inc. - Sikeston, MO

(2006-04 - 2011-02)

• Responsible for the marketing of 10 Assisted Living facilities.
• Created demand sales through the implementation and execution of Americare's national sales strategies on a local level.
• Developed and maintained relationships within the community while maximizing the highest level of customer service to all referral sources.
• Responsible to develop new client base in Missouri and Kansas while maintaining existing client relationships and working with internal and external contacts to improve client satisfaction.
• Provided leadership to the facility administrators and sales representatives
• Executed of all aspects of field sales management including directing, guiding, and coaching of direct reports in selling skills through regular reviews.
• Implemented, supervised, and evaluated sales force activities with the express goal to meet/exceed agreed upon annual sales objectives.

Director of Marketing and Admissions - Villa St. Francis - Olathe, KS

(2002-09 - 2006-04)

• Generated facility awareness through extensive PR.
• Supervised 6 department heads and coached sales techniques.
• Generated referrals through direct sales efforts to Physicians, Social Workers, Discharge Planners and Community Organizations.
• Conducted assessments to determine appropriateness of patients for admission.
• Developed marketing strategies to obtain referrals by positioning the facility to meet the expectations of the clientele.
• Used effective lead base management systems to turn inquiries into admissions.
• Coordinated all admissions to the facility.
• Trained department heads effectively to present the facility while conducting tours.

Director of Marketing and Admissions - HCR ManorCare - Overland Park, KS

(2000-02 - 2002-09)

• Marketed to Physicians, Discharge Planners and Social Workers in 16 Hospitals within the Kansas City Metropolitan area and adjacent cities.
• Managed and trained an admission team of 10 department heads.
• Coordinated marketing efforts with unit managers of specialty products (The Rehab unit, the Assisted Living unit as well as the Alzheimer's unit) to guarantee successful team approach to census challenges.
• Conducted quarterly Environmental Analysis to maintain working knowledge of local market and competitor offerings.
• Increased Medicare census by 95% in a one-year period.
• Coordinated advertising and promotions of specialty products (Assisted Living Unit, and Alzheimer's Unit).

Bachelor of Science - International Business - Northwest Missouri State University