Area Director of Business Development - NOVUS LIFECARE - Kansas City, KS
(2023-07)
- Responsible for census development for both home health and hospice.
- Serves as Home Health and Hospice liaison between referral sources, interdepartmental teams, and patients.
- Generates and coordinates new home health and hospice business in both existing and new accounts, identifies new markets and maintains existing services.
- Educates the community and medical professionals/referral sources on home health and hospice services.
- Maintains comprehensive working knowledge of Novus LifeCare's markets including government agencies, major payer groups, key referral sources, and competitor's market positioning.
Regional Director of Business Development - Ignite Medical Resorts - Kansas City, MO
(2022-07 - 2023-11)
- Served as a Hospital Liaison with 6 major hospitals in the Kansas City area for all Ignite locations.
- Established a strong business presence with target audiences including but not limited to Acute Care providers, physicians, and other healthcare professionals.
- Analyzed sales and Marketing metrics to assist facility in adjusting to operate at 95% occupancy or above.
- Worked with executive team to identify and manage risk that might prevent growth.
- Communicated with referral partners regularly to gain feedback of current performance and find ways to improve to continue exceeding expectations.
Regional Director of Marketing - Azria Health - Olathe, KS
(2021-07 - 2022-07)
- Responsible for developing and executing communication plans for targeted product line, services of the company.
- Grew market shares by working with hospital leaders and other referral partners to create and implement business development initiatives in conjunction with communities' strategic plan and priorities.
- Collaborated with companywide resources to achieve superior customer satisfaction.
- Oversaw some HR functions, hiring, development of new positions, annual evaluations, and training programs.
- Monitored and guided activities to assist in accomplishing quarterly accountability goals, along with providing direction in personnel development.
Regional Director of Business Development - Cornerstone Health Care - Kansas City, MO
(2016-11 - 2021-07)
- Oversaw the marketing efforts of 3 Skilled Nursing communities.
- Ensured the organization remained competitive and grow by identifying, assessing, and developing new business opportunities.
- Developed, coordinated, and implemented strategic marketing plans designed to increase existing business and capture new opportunities.
- Introduced the company to promising markets through product or service management and advertising.
- Developed accurate sales forecasts and reports that allowed managements to effectively capitalize on opportunities, manage issues, and measure performance.
- Defined appropriate sales structure and organization to achieve revenue targets.
- Evaluated trends and competitive strategies and provide feedback to company leadership team.
- Managed key customer relationship, participate in closing strategic opportunities and regularly participate in client sales activities.
Area Director Clinical Director of Admissions - Genesis HealthCare - Kansas City, MO
(2014-04 - 2016-11)
- Conducted clinical assessment of referrals for direct placement to 8 Genesis skilled nursing center.
- Supervised 18 admissions/marketing directors.
- Collaborated with center's admissions staff to ensure bed management is up to date reflecting all known patient reservations, census, forecasted discharges as well as all centers clinical capabilities and limitations.
- Established a strong business presence with target audiences including but not limited to Acute Care providers, physicians, and other healthcare professionals.
- Responsible for the steady, smooth flow of patient inquiries through the Genesis Network in a timely and seamless manner while achieving and exceeding target acceptance times.
- Build solid alignment between field sales team and marketing department while partnering closely with the head of marketing.
Regional Director of Sales and Marketing - The Tutera Group - Kansas City, MO
(2011-02 - 2014-04)
- Oversaw the marketing of 7 Skilled Nursing and 2 Assisted Living communities.
- Supervised a staff of 14 admissions and marketing coordinators.
- Created and executed strategic marketing plans company-wide with clear goals and priorities.
- Trained, mentors, and coached on effective sales and marketing strategies.
- Maintained and analyzed data regarding referrals and census trends to provide directions to the region to meet expectations.
- Builds and maintained strong relationships.
- Designed and develops promotional materials for the respective communities.
- Provided metrics and measurements of media channels, advertising efforts and overall brand development.
Regional Director of Sales and Marketing - Americare Systems Inc. - Sikeston, MO
(2006-04 - 2011-02)
- Responsible for the marketing of 10 Assisted Living facilities.
- Created demand sales through the implementation and execution of Americare's national sales strategies on a local level.
- Developed and maintained relationships within the community while maximizing the highest level of customer service to all referral sources.
- Responsible to develop new client base in Missouri and Kansas while maintaining existing client relationships and working with internal and external contacts to improve client satisfaction.
- Provided leadership to the facility administrators and sales representatives
- Executed of all aspects of field sales management including directing, guiding, and coaching of direct reports in selling skills through regular reviews.
- Implemented, supervised, and evaluated sales force activities with the express goal to meet/exceed agreed upon annual sales objectives.
Director of Marketing and Admissions - Villa St. Francis - Olathe, KS
(2002-09 - 2006-04)
- Generated facility awareness through extensive PR.
- Supervised 6 department heads and coached sales techniques.
- Generated referrals through direct sales efforts to Physicians, Social Workers, Discharge Planners and Community Organizations.
- Conducted assessments to determine appropriateness of patients for admission.
- Developed marketing strategies to obtain referrals by positioning the facility to meet the expectations of the clientele.
- Used effective lead base management systems to turn inquiries into admissions.
- Coordinated all admissions to the facility.
- Trained department heads effectively to present the facility while conducting tours.
Director of Marketing and Admissions - HCR ManorCare - Overland Park, KS
(2000-02 - 2002-09)
- Marketed to Physicians, Discharge Planners and Social Workers in 16 Hospitals within the Kansas City Metropolitan area and adjacent cities.
- Managed and trained an admission team of 10 department heads.
- Coordinated marketing efforts with unit managers of specialty products (The Rehab unit, the Assisted Living unit as well as the Alzheimer's unit) to guarantee successful team approach to census challenges.
- Conducted quarterly Environmental Analysis to maintain working knowledge of local market and competitor offerings.
- Increased Medicare census by 95% in a one-year period.
- Coordinated advertising and promotions of specialty products (Assisted Living Unit, and Alzheimer's Unit).
