Data & Solutions Architect, Marketing Operations at The Walt Disney Company (2024-06 – Present)
Contractor
- Unified disparate AWS data pipelines into a custom, modular content feed framework within Braze, enforcing strict legal, localization, and processing standards across 4 regional markets (APAC, EMEA, LATAM, NAM).
- Directed the enterprise architecture for Braze Decision Studio's early-access integration, collaborating as a technical partner with Braze product teams to define data contracts and ensure seamless alignment with existing enterprise schemas, enabling a 50M+ message A/B test in production.
- Architected API integration layer routing real-time AI decisioning payloads from custom AWS Lambda routers into Braze Decision Studio assets, ensuring reliability, scalability, and observability across a 2-month experimentation period.
- Defined observability standards for analytical event emission and telemetry propagation, ensuring downstream visibility across cross-functional engineering and analytics teams.
- Maintained and optimized a suite of Python-based AWS microservices serving as the governed upstream data ingestion layer for Braze content feeds, aligning API throughput with compliance standards and downstream consumption limits.
- Deployed and governed AWS infrastructure (Lambda, S3, Terraform IaC) supporting high-reliability scheduled content delivery at 15 to 40M avg daily message sends.
- Implemented IAM roles and credential handling to enterprise security standards, validated through automated policy checks and peer QA review.
- Developed reference architecture and dependency views for the modular Braze content feed framework, enabling reuse across API data-sourced campaigns.
- Built and deployed a full-stack internal tool (Flask, HTML, CSS) via CI/CD pipelines, enabling non-technical stakeholders to self-serve custom content creation at scale.
- Led enterprise-wide SFMC to Braze migration architecture, ensuring data continuity and governance across 4 global regions within a 6-month period; produced current-state and target-state architecture documentation, decision logs, and dependency maps.
- Drove data-gathering requirements across source and consumer data teams to formalize required data contracts ahead of migration execution.
- Architected legal-mandated archival of all SFMC transactional send data (event payloads, send receipts, and rendered message HTML) ahead of platform sunset.
- Designed dual-stream retention model (historical backfill plus ongoing capture through decommissioning) with distributed partitioning and retry/failover resolving platform timeout constraints.
- Established data contracts with the data engineering organization prior to emission, enabling downstream reassembly of both streams without rework or reconciliation.
- Engineered the delivery service in SSJS, WSProxy, and SQL, programmatically generating SFMC Query Definitions, Data Extracts, and File Transfers.
- Architected a distributed multi-region data orchestration system across 5 global business units (Enterprise, APAC, EMEA, LATAM, NAM), consolidating 5 separate regional processes into a single governed orchestration and enabling scalable enterprise data governance.
- Developed a custom authenticated CloudPage backend (REST API/SSJS) and frontend UI enabling business users to securely request, validate, and extract control group audiences.
- Architected message-type-agnostic Liquid content framework resolving complex business logic uniformly across email, push, in-app, and content card surfaces.
- Exposed governed marketer-facing inputs within templated message resources, enabling non-technical authoring of dynamic content without developer involvement.
- Implemented profile-level personalization driven by Braze custom attributes, resolving dynamic content per recipient at render time.
- Solutioned complex multi-channel Canvas orchestration across regional markets, including Braze Decision Studio AI decisioning integration.
Salesforce Marketing Cloud Solution Architect at Sercante (2024-03 – 2024-06)
- Guided a global enterprise client through a phased data foundation and process implementation, translating business requirements into a scalable technical architecture.
- Conducted architecture discovery, scoping, and requirements workshops to assess client environments and recommend best-fit technical solutions.
- Served as primary SFMC subject matter expert, enabling client engineering teams to independently understand, operate, and extend platform capabilities.
- Provided technical escalation support and hands-on development using SQL, SSJS, WSProxy, and AMPscript; delegated implementation tasks to development teams aligned to the proposed architectural vision.
Solution Architect at Lev / Cognizant (2023-01 – 2024-03)
- Architected and managed SFMC client instances for premier clients, building automated, scalable solutions aligned to evolving enterprise data needs.
- Conducted weekly architecture enablement sessions, both project-specific and org-level, mentoring engineers on implementation patterns and system design best practices.
- Developed on SFMC using HTML/CSS and AMPscript to automate and support data workflows for commercial and transactional lines of business across multiple simultaneous clients.
- Leveraged SQL, SSJS, WSProxy, and AMPscript to analyze and support client and lateral team members, providing technical escalation and architectural guidance.
Associate Principal Tech Producer at Lev / Cognizant (2021-08 – 2023-01)
Lead Digital Developer at Homesite Insurance (2020-07 – 2021-08)
- Led the developer team according to best practices, producing dynamically driven emails in SFMC and ensuring optimal developer workflows.
- Managed daily stand-up meetings, project discovery, and scoping sessions; collaborated with stakeholders to translate requirements into actionable deliverables.
- Managed and analyzed data in ExactTarget to identify areas for improvement and apply optimized operational processes.
Automation Specialist at Homesite Insurance (2019-05 – 2020-06)
Senior Email Developer at Carbonite (2014 – 2019)
Email development and campaign business logic on Oracle Responsys and Marketo.
