Danny Petrucci

Solution and enterprise architect with 12+ years across Martech ecosystems, spanning email and campaign development through enterprise platform architecture. Extensive background in data management, cloud architecture, and modern agentic engineering. Proven track record designing highly scalable data ingestion pipelines, managing enterprise-level platform migrations, and building custom microservices across AWS, Braze, and Salesforce Marketing Cloud.

Deep expertise enabling automated, high-volume marketing operations and autonomous software development workflows, with a focus on reliability, observability, and enabling cross-functional engineering teams to design and operate complex systems at scale.

Data & Solutions Architect, Marketing Operations at The Walt Disney Company (2024-06 – Present)

Contractor

• Unified disparate AWS data pipelines into a custom, modular content feed framework within Braze, enforcing strict legal, localization, and processing standards across 4 regional markets (APAC, EMEA, LATAM, NAM).
• Directed the enterprise architecture for Braze Decision Studio's early-access integration, collaborating as a technical partner with Braze product teams to define data contracts and ensure seamless alignment with existing enterprise schemas, enabling a 50M+ message A/B test in production.
• Architected API integration layer routing real-time AI decisioning payloads from custom AWS Lambda routers into Braze Decision Studio assets, ensuring reliability, scalability, and observability across a 2-month experimentation period.
• Defined observability standards for analytical event emission and telemetry propagation, ensuring downstream visibility across cross-functional engineering and analytics teams.
• Maintained and optimized a suite of Python-based AWS microservices serving as the governed upstream data ingestion layer for Braze content feeds, aligning API throughput with compliance standards and downstream consumption limits.
• Deployed and governed AWS infrastructure (Lambda, S3, Terraform IaC) supporting high-reliability scheduled content delivery at 15 to 40M avg daily message sends.
• Implemented IAM roles and credential handling to enterprise security standards, validated through automated policy checks and peer QA review.
• Developed reference architecture and dependency views for the modular Braze content feed framework, enabling reuse across API data-sourced campaigns.
• Built and deployed a full-stack internal tool (Flask, HTML, CSS) via CI/CD pipelines, enabling non-technical stakeholders to self-serve custom content creation at scale.
• Led enterprise-wide SFMC to Braze migration architecture, ensuring data continuity and governance across 4 global regions within a 6-month period; produced current-state and target-state architecture documentation, decision logs, and dependency maps.
• Drove data-gathering requirements across source and consumer data teams to formalize required data contracts ahead of migration execution.
• Architected legal-mandated archival of all SFMC transactional send data (event payloads, send receipts, and rendered message HTML) ahead of platform sunset.
• Designed dual-stream retention model (historical backfill plus ongoing capture through decommissioning) with distributed partitioning and retry/failover resolving platform timeout constraints.
• Established data contracts with the data engineering organization prior to emission, enabling downstream reassembly of both streams without rework or reconciliation.
• Engineered the delivery service in SSJS, WSProxy, and SQL, programmatically generating SFMC Query Definitions, Data Extracts, and File Transfers.
• Architected a distributed multi-region data orchestration system across 5 global business units (Enterprise, APAC, EMEA, LATAM, NAM), consolidating 5 separate regional processes into a single governed orchestration and enabling scalable enterprise data governance.
• Developed a custom authenticated CloudPage backend (REST API/SSJS) and frontend UI enabling business users to securely request, validate, and extract control group audiences.
• Architected message-type-agnostic Liquid content framework resolving complex business logic uniformly across email, push, in-app, and content card surfaces.
• Exposed governed marketer-facing inputs within templated message resources, enabling non-technical authoring of dynamic content without developer involvement.
• Implemented profile-level personalization driven by Braze custom attributes, resolving dynamic content per recipient at render time.
• Solutioned complex multi-channel Canvas orchestration across regional markets, including Braze Decision Studio AI decisioning integration.

Salesforce Marketing Cloud Solution Architect at Sercante (2024-03 – 2024-06)

• Guided a global enterprise client through a phased data foundation and process implementation, translating business requirements into a scalable technical architecture.
• Conducted architecture discovery, scoping, and requirements workshops to assess client environments and recommend best-fit technical solutions.
• Served as primary SFMC subject matter expert, enabling client engineering teams to independently understand, operate, and extend platform capabilities.
• Provided technical escalation support and hands-on development using SQL, SSJS, WSProxy, and AMPscript; delegated implementation tasks to development teams aligned to the proposed architectural vision.

Solution Architect at Lev / Cognizant (2023-01 – 2024-03)

• Architected and managed SFMC client instances for premier clients, building automated, scalable solutions aligned to evolving enterprise data needs.
• Conducted weekly architecture enablement sessions, both project-specific and org-level, mentoring engineers on implementation patterns and system design best practices.
• Developed on SFMC using HTML/CSS and AMPscript to automate and support data workflows for commercial and transactional lines of business across multiple simultaneous clients.
• Leveraged SQL, SSJS, WSProxy, and AMPscript to analyze and support client and lateral team members, providing technical escalation and architectural guidance.

Associate Principal Tech Producer at Lev / Cognizant (2021-08 – 2023-01)

Lead Digital Developer at Homesite Insurance (2020-07 – 2021-08)

• Led the developer team according to best practices, producing dynamically driven emails in SFMC and ensuring optimal developer workflows.
• Managed daily stand-up meetings, project discovery, and scoping sessions; collaborated with stakeholders to translate requirements into actionable deliverables.
• Managed and analyzed data in ExactTarget to identify areas for improvement and apply optimized operational processes.

Automation Specialist at Homesite Insurance (2019-05 – 2020-06)

Senior Email Developer at Carbonite (2014 – 2019)

Email development and campaign business logic on Oracle Responsys and Marketo.

BS in Mathematics – Northeastern University (2004 – 2009)