Darshika Gajera
Product Marketing Intern
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About
Developed 20+ client-facing presentations tailoring index product messaging to target client needs and sales enablement Partnered cross-functionally with Legal and Sales to review 30+ weekly marketing materials ensuring QA and compliance Leveraged Tableau email campaign insights to analyze engagement to identify content optimization opportunities
Experience
Product Marketing Intern at Societe Generale (2025-06 – 2025-10)
- Developed 20+ client-facing presentations tailoring index product messaging to target client needs and sales enablement
- Partnered cross-functionally with Legal and Sales to review 30+ weekly marketing materials ensuring QA and compliance
- Leveraged Tableau email campaign insights to analyze engagement to identify content optimization opportunities
- Executed 10+ webinars and marketing campaigns supporting product distribution and driving client engagement
Product Analyst at Fi-Tek (2025-01 – 2025-05)
- Evaluated 3 fintech use cases to shape AI Agent and SEO strategies for website growth, ads and user discovery
- Engineered 10+ LLM prompt templates using user insights, improving product UX and chatbot response accuracy by 25%
- Pitched B2B product strategy to leadership and 2 Amazon teams, resulting in successful production rollout
Business Analyst at Ernst & Young (2024-01 – 2024-07)
- Assessed 20+ business cases to uncover operational risks and growth opportunities across client engagements
- Automated data collection and reporting with VBA and SQL, cutting manual effort by 20% across recurring workflows
- Prepared 30+ reports and presentations translating data analysis into actionable recommendations for senior leadership
Business Operations Analyst at N-Spire Hospitality (2022-04 – 2023-12)
- Supported yield decisions by analyzing property financial performance, contributing to $90k+ in additional profit
- Optimized Google Ads campaigns using customer insights and marketing data, increasing guest conversion by 15%
- Analyzed competitor pricing and packages to identify market opportunities and optimize pricing strategy decisions
- Built 4+ Power BI dashboards consolidating KPIs and operational metrics, accelerating performance reporting
Education
Master of Science in Business Analytics – Columbia University (2026-05)
Bachelor of Business Administration in Finance – The University of Texas at San Antonio (2023-05)
