Editorial Producer, Tennis.com - Tennis Channel
(2021-01)
- Lead Editor for TENNIS.com: filing breaking news, match reports, and feature stories on ATP/WTA tours.
- Implement editorial strategy with emphasis on beat reporting and search engine optimization.
- Previously managed Baseline, TC's pop culture-lifestyle imprint (16.3M pageviews/12.1M unique views in 2023, up 30% YoY).
- Maintain .com homepage lead stories, oversee team of full-time, freelance contributors.
- Promote posts and video on official social platforms.
- Assist VP of Content with Operational and Partnership deliverables.
Sr. Digital Content Producer - WTA/WTA Networks
(2015-08 - 2021-01)
- Led editorial team for WTA's English language website.
- Produced live social content, presenting BTS view at major tournaments (5M views/week).
- Liaised with players, coaches, agents, global staff, tournament directors from office and on-site at tournaments.
Freelance Contributor - NBC Sports – Olympic Talk
(2018-09)
- Deliver stories about Olympic and World Championship-level figure skaters.
- Transcribe interviews for NBC research database.
Lead Content Creator - World TeamTennis
(2015-05 - 2015-08)
- Developed content for WTT's website and tennis.com during league's 50th anniversary.
- Covered matches live and interviewed players and league founder Billie Jean King.
Founder/Editor - TheTennisIsland.com
(2014-09 - 2015-08)
- Launched interactive tennis media hub, marketed through social campaigns.
- Hired and managed staff of 10, maintained promotional pages on Facebook, Twitter.
- Earned 500,000+ total views on launch, averaging 16,000 unique viewers/month.
- Linked to by Sports Illustrated, USA Today, tennis.com, and wtatennis.com.
Media Intern - Digitas (formerly DigitasLBI)
(2014-03 - 2014-06)
- Brainstormed "Fearless" concept to engage participation to view New Front 2014.
- Moderated online event content in conjunction with partners Soul Pancake and Secret.
